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#95: Marketing Across Cultures with Aaron Barnes
Manage episode 413801839 series 2691614
Content provided by Andy Luttrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Luttrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.
139 episodes
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Manage episode 413801839 series 2691614
Content provided by Andy Luttrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Luttrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.
139 episodes
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Similar to Opinion Science
Unseeable forces control human behavior and shape our ideas, beliefs, and assumptions. Invisibilia—Latin for invisible things—fuses narrative storytelling with science that will make you see your own life differently.
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continue reading
I discuss a variety of topics in both the natural and social sciences, exploring the many fascinating insights that the scientific method yields about the world around us.
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Artificial Intelligence has suddenly gone from the fringes of science to being everywhere. So how did we get here? And where's this all heading? In this new series of Science Friction, we're finding out.
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continue reading
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…
continue reading
This Anthro Life is the premiere go-to Anthropology Podcast that fuses human insights with cultural storytelling. We equip you with a deep understanding of the human experience to revolutionize your decision-making strategies and social impact. Head over to https://www.thisanthrolife.org to learn more. Spearheaded by acclaimed Anthropologist Dr. Adam Gamwell, This Anthro Life equips leaders, individuals, and organizations to shape a more compassionate future. We aim to broaden perspectives a ...
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Emergency Medicine Cases – Where the Experts Keep You in the Know. For show notes, quizzes, videos and more learning tools please visit emergencymedicinecases.com
…
continue reading
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