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Free Traffic By Making Google Understand You with Jason Barnard
Manage episode 430793424 series 2922581
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Summary
In this episode of the optYOUmize Podcast, host Brett Ingram talks with Jason Barnard, CEO of KaliCube, about online brand management and his journey from a musician to a successful entrepreneur. Jason shares his unique approach to influencing Google's perception of brands, highlighting the importance of understandability, credibility, and deliverability. He discusses the challenges and solutions of remote work and offers practical advice for entrepreneurs on delegation and self-investment. They also explore the future role of AI in digital marketing and introduce KaliCube's newly launched guide on optimizing digital brands.
Visit https://kalicube.com/guides to download one of Jason's free practical PDF books and get started on your digital brand optimization journey.
Chapters
00:08 Meet Jason Barnard: Online Brand Management Expert
01:03 Jason's Entrepreneurial Journey
01:18 Remote Work Challenges and Solutions
01:48 From Music to Children's Content
03:12 Building KaliCube and Remote Team Dynamics
06:14 The Importance of Passion and Determination
11:39 Understanding Google's Perception
13:53 Making Google Your Business Card
17:43 Building Trust with Google
18:31 Consistency Across Platforms
19:59 Balancing Repetition and Adaptation
21:53 The Role of AI in Brand Building
23:41 Understanding the Black Box
27:44 Investing in Personal Growth
29:54 Practical Advice for CEOs
34:58 KaliCube's Offerings
36:26 Final Thoughts and Success Tips
Visit https://kalicube.com/guides to download one of Jason's free practical PDF books and get started on your digital brand optimization journey.
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