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Mastering Pricing Strategies with Per Sjofors: Expert Tips for Boosting Profits
Manage episode 425463557 series 2922581
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Summary
In this episode, guest Per Sjofors, also known as the "Price Whisperer," shares his expertise on pricing strategies to drive business growth. Sjofors highlights the importance of strategic pricing, how it significantly impacts profits, and the common mistakes companies make when determining prices. He explains the necessity of understanding the holistic effects of business decisions on pricing and offers practical tips like using price anchoring and avoiding cost-plus pricing. The conversation also delves into why companies should shift focus from competing on price to delivering greater value, and how profits should be reinvested to enhance business competitiveness.
Visit https://sjofors.com/pricing-strategy-services to learn more about Per's books, courses, and services, download his "Seven Easy Steps to Successfully Increase Prices" guide, and get the "Top 10 Mistakes in Pricing Research" guide.
Chapters
00:09 Meet Per Sjofors: The Price Whisperer
00:54 The Importance of Pricing in Business
01:45 Per's Background and Journey
04:31 Common Pricing Mistakes
08:09 The Power of Pricing Strategies
12:08 Real-World Pricing Examples
16:40 The 1% Challenge and Pricing Leverage
23:39 Understanding Buyer Behavior
24:28 The Benefits of Raising Prices
25:51 Pricing Strategies for New Companies
26:48 Market Research and Customer Insights
29:08 Case Studies: Pricing Success Stories
34:40 Effective Pricing Presentation Techniques
40:28 Resources and Final Thoughts
Visit https://sjofors.com/pricing-strategy-services to learn more about Per's books, courses, and services, download his "Seven Easy Steps to Successfully Increase Prices" guide, and get the "Top 10 Mistakes in Pricing Research" guide.
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