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The 8 Biggest Mistakes Small Businesses Make with Paid Traffic
Manage episode 430274919 series 2922581
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Summary
Host Brett Ingram delves into the common pitfalls that small businesses encounter when using paid traffic for marketing. He outlines the misconceptions about the ease and quick rewards of paid ads, emphasizing the complexities and competitive nature of this advertising method. Brett discusses eight critical mistakes: improper targeting, non-optimized websites, focusing on likes/followers instead of conversions, ineffective funnels, neglecting lifetime customer value, poor checkout experiences, weak lead nurture processes, and lack of performance tracking. With detailed insights, he provides actionable advice to help entrepreneurs deploy profitable and scalable paid ad campaigns.
Chapters
00:00 Introduction: The Biggest Mistakes in Paid Traffic
00:30 The Appeal and Challenges of Paid Traffic
02:21 The Reality Check: Why Paid Ads Often Fail
04:10 Mistake #1: Wrong Targeting
09:39 Mistake #2: Unoptimized Website
13:21 Mistake #3: Focusing on the Wrong Metrics
15:08 Mistake #4: Ineffective Sales Funnel
17:51 Mistake #5: Ignoring Customer Lifetime Value
19:16 Mistake #6: Poor Checkout Experience
20:33 Mistake #7: Weak Lead Nurture Process
21:11 Mistake #8: Neglecting Campaign Analysis
22:23 Conclusion: Setting Up for Success
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