Unlocking real-time behavioral data in SaaS: Tim Harrison speaks to Snowplow Analytics' Yali Sassoon
MP3•Episode home
Manage episode 353779819 series 3442226
Content provided by Hg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, nearly all businesses are using some form behavioral customer data to drive insight. There is a wide spectrum of sophistication emerging, from small businesses using basic website analytics to understand customer journeys, to SaaS businesses putting behavioral data in the heart of their product, processes and decision-making. In this episode of the Orbit podcast Tim Harrison, a specialist in Hg's data science and analytics team, speaks with Yali Sassoon, co-founder at Snowplow Analytics – a business helping organisations to unlock value from rich customer data.
…
continue reading
37 episodes