Go offline with the Player FM app!
The Importance of Human Interaction in Healthcare Innovation with Josh Schneck, President and Founder of Snow Communications
Manage episode 419804294 series 2893730
Human interaction still holds great value in the digital age of healthcare innovation.
In this episode at HIMSS 2024, Josh Schneck, president and founder of Snow Communications, shares insights into public relations and marketing in healthcare, emphasizing the importance of telling real stories with real benefits rather than simply focusing on buzzwords like AI. He highlights the value of human interaction and learning from others at events like HIMSS. Josh emphasizes two key tips. First, having a clear and unique message that is relevant and differentiated in the market; and second, understanding the PR process and how to effectively reach out to editors and publications with fresh and compelling content.
Tune in and learn how to craft compelling narratives and navigate the world of healthcare PR and marketing to make a meaningful impact!
Resources:
1715 episodes
Manage episode 419804294 series 2893730
Human interaction still holds great value in the digital age of healthcare innovation.
In this episode at HIMSS 2024, Josh Schneck, president and founder of Snow Communications, shares insights into public relations and marketing in healthcare, emphasizing the importance of telling real stories with real benefits rather than simply focusing on buzzwords like AI. He highlights the value of human interaction and learning from others at events like HIMSS. Josh emphasizes two key tips. First, having a clear and unique message that is relevant and differentiated in the market; and second, understanding the PR process and how to effectively reach out to editors and publications with fresh and compelling content.
Tune in and learn how to craft compelling narratives and navigate the world of healthcare PR and marketing to make a meaningful impact!
Resources:
1715 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.