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Book: (Part 2) "Insanely Simple: The Obsession That Drives Apple's Success" | Episode #175 (Part 2 of 2)

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Content provided by Outlier Academy and Daniel Scrivner | Outlier Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outlier Academy and Daniel Scrivner | Outlier Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs

To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Explore the episode notes.

Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/175.

Watch and listen.

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Find this episode in your favorite podcast app

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Explore my full summary for the book featured this week.

Insanely Simple: The Obsession That Drives Apple's Success

For more, explore my full profile on Steve Jobs.

Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar

Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.

Advertise with Outliers and reach our global community

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

420 episodes

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iconShare
 
Manage episode 397497833 series 2781663
Content provided by Outlier Academy and Daniel Scrivner | Outlier Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outlier Academy and Daniel Scrivner | Outlier Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs

To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Explore the episode notes.

Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/175.

Watch and listen.

Watch this episode on YouTube

Find this episode in your favorite podcast app

Get new episodes delivered via email

Explore my full summary for the book featured this week.

Insanely Simple: The Obsession That Drives Apple's Success

For more, explore my full profile on Steve Jobs.

Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar

Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.

Advertise with Outliers and reach our global community

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

420 episodes

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