#010: Why Ads Aren't Your Quick Fix

Outsmart the Hustle

#Higher Education #Entrepreneur #Business #Podcasting Education #Memoir Mastery #Hannah McGinty #Entrepreneurship #Videography #Photography #Wedding #Wedding Videographer

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

about a year ago 6:10

MP3•Episode home

Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues.

Key Topics Covered:

Why ads act as a multiplier rather than a quick fix for business struggles
The importance of market differentiation before investing in advertising
Four key areas to audit in your business: brand messaging, portfolio, client experience, and social presence
How to identify if you've drifted from your core business strengths

Resources Mentioned:

Memoir Mastery: A Film Business Course
Outsmart the Hustle podcast

Connect With Us:

Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
Host: Hannah McGinty
Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community.

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#CreativeEntrepreneur #BusinessStrategy #MarketingTips #BusinessGrowth #EntrepreneurMindset

18 episodes

Outsmart the Hustle

#010: Why Ads Aren't Your Quick Fix

Outsmart the Hustle

published about a year ago

MP3•Episode home

Key Topics Covered:

Why ads act as a multiplier rather than a quick fix for business struggles
The importance of market differentiation before investing in advertising
Four key areas to audit in your business: brand messaging, portfolio, client experience, and social presence
How to identify if you've drifted from your core business strengths

Resources Mentioned:

Memoir Mastery: A Film Business Course
Outsmart the Hustle podcast

Connect With Us:

Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
Host: Hannah McGinty
Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community.

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#CreativeEntrepreneur #BusinessStrategy #MarketingTips #BusinessGrowth #EntrepreneurMindset

18 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Memoir Mastery #Hannah McGinty #Entrepreneurship #Videography #Photography #Wedding #Wedding Videographer

All episodes

Outsmart the Hustle

1
#017 Backups on Backups 38:59

6 days ago38:59

38:59

Filmmaking disasters are inevitable—but how you handle them makes all the difference. In this episode from the Memoir Mastery Workshop in Washington, DC, host Hannah McGinty shares real-world experiences and expert strategies for overcoming unexpected challenges on set. From equipment malfunctions to last-minute schedule changes, learn how to stay calm, adapt quickly, and turn potential disasters into opportunities. Key Topics Covered: The most common filmmaking disasters and how to prevent them Why backup gear and data redundancy are essential for every shoot The importance of flexibility when things don't go as expected How to communicate effectively with your team under pressure The role of contracts and insurance in protecting your business Resources Mentioned: Booked by Strategy: A Film Business Course Outsmart the Hustle Podcast Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group AND Join our course community #FilmmakingTips #CreativeEntrepreneur #BusinessPreparedness #WeddingFilmmaking #OutsmartTheHustle…

Outsmart the Hustle

1
#016 Making Automations Genuine (ft. Jese Gary) 27:02

12 days ago27:02

27:02

Struggling to keep up with the demands of running a service-based business? Automation might be the game-changer you need. In this episode, Jese Gary, a back-office systems expert and certified HoneyBook Pro, reveals how streamlining your workflows can save time, improve client experience, and help your business scale without losing its personal touch. Key Topics Covered: The biggest misconceptions about automation in business How to balance efficiency with a human, personalized approach The role of smart workflows in reducing stress and boosting productivity Why poor communication is costing businesses money—and how to fix it How automation enhances the client experience and builds trust Resources Mentioned: Greeneyedambition : Optimizing Efficiency One System at a Time Booked by Strategy: A Film Business Course Connect With Us: Follow Jese Gary on Instagram: GreenEyedAmbition Follow Booked by Strategy on all social media platforms Follow Outsmart the Hustle on Instagram Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group AND Join our course community Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, by focusing on high-impact strategies for business growth. #CreativeEntrepreneur #BusinessAutomation #SmartWorkflows #BusinessGrowth #EntrepreneurMindset…

Outsmart the Hustle

1
#015: Networking (ft. Daniel K Films) 28:20

19 days ago28:20

28:20

In this episode, we dive deep into networking, marketing, and the power of genuine connections. Special guest Daniel Karnafel, owner of Daniel K Films, shares his journey toward owning a high-end wedding videography business while discussing the importance of networking in the wedding industry. Key Topics Covered: The biggest challenges videographers face early in their careers How to create viral content while keeping the focus on couples The role of networking in growing a wedding videography business Why connecting with other videographers can elevate the industry Overcoming the scarcity mindset and finding your unique brand identity Resources Mentioned: Memoir Mastery: A Film Business Course Follow Daniel K Films on Instagram: @danielkfilms Follow Memoir Mastery: @memoirmastery Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on Instagram ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or enroll in our paid course community . #OutsmartTheHustle #WeddingVideography #CreativeBusiness #NetworkingTips…

Outsmart the Hustle

1
#014: Mastering Package Objections 11:25

26 days ago11:25

11:25

Transform your sales process by learning how to anticipate and address client objections before they become roadblocks. Discover how turning objections into opportunities can help you create perfectly tailored packages while maintaining your value and profitability. This episode provides actionable strategies for having confident pricing conversations with potential clients. Key Topics Covered: Why traditional package defending doesn't work and what to do instead How to proactively address common objections before they arise The power of asking clients what their perfect package looks like Techniques for turning objections into opportunities for connection Strategic questions that help uncover clients' true needs and concerns How to maintain your pricing integrity while being flexible with package features Resources Mentioned: Memoir Mastery: A Film Business Course Objection Handling Questions (below) Instagram: @memoirmastery for daily business tips Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or Join our paid course community . Discovering Priorities "What parts of your wedding day are you most excited about capturing?" "When you imagine looking back at your wedding [photos/video], what moments matter most?" "What aspects of wedding [service] have you seen that you absolutely love?" Closing the Conversation "Looking at these packages, is there anything you feel is missing that would make one perfect for your day?" "What aspects of wedding [photography/videography/planning] are most important to you?" "If we could design your ideal package, what would be the must-have elements?" Budget Discussion - If Needed "If we could create your ideal package within your budget, what would be the non-negotiable elements?" "Which aspects of the service would you be willing to adjust to meet your target investment?" "What would you want to prioritize if we're working within your budget?" Loved this and want more? Then dive right into my course to start transforming the way you sell! Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #SalesStrategy #WeddingPro #ClientCommunication #PricingStrategy…

Outsmart the Hustle

1
#013: This is How You Confidently Communicate Your Worth 8:21

5 weeks ago8:21

8:21

Master the art of confidently communicating your prices and packages. Learn proven strategies for presenting your value proposition and handling common pricing objections with real examples from a successful wedding photography business. Key Topics Covered: The psychology of confident price communication Transforming features into value statements Five-step framework for presenting pricing Handling common pricing objections effectively Detailed breakdown of the Feel, Felt, Found method with examples Resources Mentioned: Memoir Mastery: A Film Business Course Outsmart the Hustle podcast Profit First methodology Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or Join our paid course community . #PricingStrategy #BusinessConfidence #SalesStrategy #WeddingBusiness #EntrepreneurMindset…

Outsmart the Hustle

1
#012: Pricing Premium Market Rates 9:50

6 weeks ago9:50

9:50

Episode Description: Learn how to structure and price your services using real-world examples from a successful wedding photography business. Discover concrete pricing strategies and how to maintain healthy profit margins using the Profit First method. Key Topics Covered: Value-Based Pricing with real pricing examples from $6,497 to $10,997 Introducing the Profit First method Strategic team delegation across different package tiers Creating customizable packages that maintain profitability Building sustainable pricing structures for scalable growth Resources Mentioned: Memoir Mastery: A Film Business Course Outsmart the Hustle podcast Profit First methodology Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or Join our paid course community . Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #PricingStrategy #WeddingBusiness #ProfitFirst #BusinessGrowth #CreativeEntrepreneur…

Outsmart the Hustle

1
#011: Standing Out in Your Market 4:57

7 weeks ago4:57

4:57

Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and build a truly distinctive brand in your market. Key Topics Covered: The concept of "invisible moments" in the client journey and how to leverage them Creating personalized video responses to inquiries for memorable first impressions Developing a signature framework to package your services uniquely Specializing in under-served client pain points for market differentiation Building "visibility anchors" through consistent, distinctive content Resources Mentioned: Memoir Mastery: A Film Business Course Outsmart the Hustle podcast Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or Join our paid course community . Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #BusinessStrategy #MarketDifferentiation #EntrepreneurTips #ClientExperience #BrandStrategy…

Outsmart the Hustle

1
#010: Why Ads Aren't Your Quick Fix 6:10

8 weeks ago6:10

6:10

Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues. Key Topics Covered: Why ads act as a multiplier rather than a quick fix for business struggles The importance of market differentiation before investing in advertising Four key areas to audit in your business: brand messaging, portfolio, client experience, and social presence How to identify if you've drifted from your core business strengths Resources Mentioned: Memoir Mastery: A Film Business Course Outsmart the Hustle podcast Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or Join our paid course community . Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #CreativeEntrepreneur #BusinessStrategy #MarketingTips #BusinessGrowth #EntrepreneurMindset…

Outsmart the Hustle

1
#009: Why Every Engaged Couple Isn't Your Ideal Client 11:03

9 weeks ago11:03

11:03

Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity. Key Topics Covered: Understanding why not every engaged couple is the right fit for your business and why that's okay How to identify red flags early in the consultation process to avoid misaligned client relationships Creating a clear ideal client profile that attracts the right couples and naturally filters out the wrong ones The importance of positioning your services to appeal specifically to your ideal client Strategies for confidently saying "no" to couples who aren't the right fit How qualifying clients leads to better work-life balance and increased profitability Resources Mentioned: Memoir Mastery: A Film Business Course Client Qualification Checklist Instagram: @memoirmastery for daily business tips Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group and/or Join our paid course community . Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #ClientQualification #WeddingPro #BusinessGrowth #IdealClient…

Outsmart the Hustle

1
#008: Winning Clients with Storybrand 5:00

10 weeks ago5:00

5:00

Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert. Key Topics: Understanding how StoryBrand specifically applies to wedding videography businesses Positioning yourself as the guide while making your couples the heroes of their story Addressing common client pain points: camera shyness and finding the right videographer Creating clear, simple calls-to-action that drive bookings Using consistent messaging across your website, social media, and emails Leveraging testimonials to demonstrate client transformation Selling emotion, legacy, and the magic of a couple's important day Resources Mentioned: Marketing Made Simple podcast by Donald Miller StoryBrand framework by Donald Miller Memoir Mastery course Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG! Hosted by: Hannah McGinty Edited by: Manuel Mesa Join our free FB Group AND Join our course community Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #WeddingVideography #StoryBrand #CreativeEntrepreneur #WeddingBusiness #VideoMarketing #WeddingFilm #BusinessGrowth #MarketingStrategy…

Outsmart the Hustle

1
#007: Master Your Money Mindset: Attract Clients Who Value Your Worth 6:50

11 weeks ago6:50

6:50

Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confidently charge what you're worth and attract dream clients who value your unique skills. Key Takeaways: Why "How much?" isn't a rejection—it’s an opportunity to communicate value The art of listening to sell with confidence and ease How to price your expertise instead of your time to reflect your true worth Practical steps to align your pricing with the transformation you provide This episode is perfect for entrepreneurs and creatives who are: ✅ Struggling with pricing or handling objections from potential clients ✅ Ready to elevate their sales conversations without sounding pushy ✅ Looking to build a business that reflects their value and expertise Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG! Hosted by: Hannah McGinty Edited by: Manuel Mesa Sign Up for the Masterclass: "What You’re Not Saying Is Costing You Sales" CLICK HERE Join our free FB Group AND Join our course community #BusinessPodcast #MoneyMindset #Entrepreneur #WeddingProfessionals #SmallBusiness #PricingStrategy #BusinessGrowth #EntrepreneurMindset #CreativeBusiness…

Outsmart the Hustle

1
#006: How to Live in Abundance Even When You Don't Have Much 9:57

12 weeks ago9:57

9:57

This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up. Key Takeaways: Why the scarcity mindset is a hidden success blocker How giving strategically can multiply your resources and opportunities Real-world examples of abundance thinking from successful entrepreneurs Practical ways to create value without depleting your resources This episode is perfect for entrepreneurs and creatives who are: ✅ Wrestling with holiday season stress ✅ Looking to grow their impact without depleting their resources ✅ Ready to transform their relationship with giving and receiving Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG! Hosted by: Hannah McGinty Edited by: Manuel Mesa Join our free FB Group AND Join our course community #BusinessPodcast #Entrepreneur #AbundanceMindset #SmallBusiness #Giving #BusinessGrowth #CommunityBuilding #EntrepreneurMindset #BusinessSuccess #HolidayHustle…

Outsmart the Hustle

1
#005: The Silent Killer of Businesses (It’s Not What You Think) 9:46

13 weeks ago9:46

9:46

Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout . Key Takeaways: How ignoring your health directly impacts your business’s bottom line The dangerous cycle of burnout and how to break free Why setting boundaries is your greatest tool for long-term success Practical strategies to prioritize your well-being without sacrificing growth This episode is perfect for entrepreneurs and creatives who are: ✅ Feeling overwhelmed and overworked ✅ Struggling to balance business growth with personal health ✅ Ready to break free from burnout and build a sustainable business Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG! Hosted by: Hannah McGinty Edited by: Manuel Mesa Join our free FB Group AND Join our course community #BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth #WorkLifeBalance #BurnoutRecovery #SustainableSuccess…

Outsmart the Hustle

1
#004: The High Cost of Low Investment 11:33

14 weeks ago11:33

11:33

Being frugal in your video business might be the most expensive mistake you're making. In this episode, we break down why investing in yourself isn't just about gear—it's about positioning yourself for premium clients and higher-value projects. Key Takeaways: Why working with basic equipment is costing you high-ticket clients The truth about what premium clients look for before they hire you Real examples of how investing in myself unlocked a 6-figure videography businesses Practical steps to strategically upgrade your business Perfect for videographers ready to: Break through the $100K ceiling Attract higher-paying clients Build a premium brand Stop competing on price Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG ! Host: Hannah McGinty Editor: Manuel Mesa Join our free FB Group AND Join our course community #BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth…

Outsmart the Hustle

1
#003: How to Choose the Right Legal Structure for Your Business 7:06

15 weeks ago7:06