How to Design Packaging (Food & Beverage) | Ep 144

Packaging Unboxd with Evelio Mattos

Watch on YouTube:

https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G

Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section.

Key Takeaways:

1. Having a minimal viable product (MVP) is crucial for startups, and packaging plays a key role in attracting customers.
2. When redesigning packaging, it's important to eliminate elements that don't support the single message approach.
3. Packaging designers should be able to write copy to effectively reduce the amount of text and get to the point.
4. Fonts and colors play a crucial role in enhancing the appeal of packaging and making the product stand out.
5. Using 3D software and templates can help visualize the packaging design and create a portfolio-ready image.