Sustainability in Cosmetics Packaging Design / Regulatory / Green Deal / Recycling | Ep 143

Packaging Unboxd with Evelio Mattos

Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry.

**Summary:**

In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations.

**Key Takeaways:**

1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle.

2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals.

3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions.

4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets.

5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates.

6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom.

7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential.

Connect with Evelio Mattos on LinkedIn here.

Connect with Judith Fiedler on LinkedIn here.

Learn more about La Prairie here.

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