7-Step Framework to Level Up Your Marketing with Trey Sheneman

Path for Growth with Alex Judd

If you want to see your business level up its marketing efforts, you need to understand where you stand today. In this episode, Trey Sheneman returns to the podcast to discuss his 7-step Compass Framework for auditing your brand and casting a strategic vision for the future. He breaks down each step of the framework, which will help you ensure you have the people, messaging, and customer experience you need to communicate and deliver on your value.

Episode Recap:

• Today Trey Sheneman is sharing his 7-part framework for leveling up your marketing (0:01:24)
• What is the Compass Framework, and why does it matter? (0:05:32)
• 1. Competitive Set Analysis: Where are others missing the mark? (0:11:27)
• 2. Online Experience: What is the end-to-end customer experience? (0:20:39)
• 3. Messaging (and Positioning) Review: Are we effectively communicating the benefits? (0:27:55)
• 4. Personnel Review: Who is going to execute the vision? (0:35:02)
• 5. Avatar Profiling: Who are we trying to reach, and how? (0:44:05)
• 6. SWOT Analysis by Channel: How is our current marketing serving us? (0:48:48)
• 7. Strategic Plan: What is your “how by when” and your “what by who?” (0:51:03)
• What got you here won’t get you to where you want to go (0:54:50)
• How to engage with Trey (1:00:53)

Resources:

Herald Website

Connect with Trey on LinkedIn

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Connect with our Founder Alex Judd on LinkedIn and Instagram