#60 - Pilar Letelier of Cabeza de Alfiler - Overcoming the fear of Copy Cats, using the Power of Branding and Peer Support

Pattern Shift

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On this episode of A Smaller Life, Pilar and Saskia discuss several key aspects of running a creative business. They emphasize the importance of having a clear vision for your business, delegating tasks to others, and finding support from peers. They also address the fear of being copied by competitors and suggest owning your brand as the best way to combat this. Finally, they highlight the importance of having a strong sense of purpose and working towards it with passion and dedication.

FULL SHOWNOTES WITH TAKEAWAYS

https://www.asmallerlife.com/60

BEST QUOTES FROM THE EPISODE

• "I wake up every morning with a drive. To take the next step and come closer to the vision and work on my mission." - Saskia
• "It's good to have that communication with the team and to let them know what the purpose, the vision, and where we are going to." - Pilar
• "By emphasising what makes your business unique and special, you can stand out from the competition and maintain your identity." - Pilar and Saskia

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1. Final Version (00:00:00)

2. Would you want to not be the boss? (00:43:05)