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HACKING SESSION: How Equestrian Can Copy & Paste CrossFit's Strategy
Manage episode 374372362 series 2911529
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CrossFit didn’t need to invest millions or even thousands in growing its reach. Rather, the Crossfit fanbase grew the sport with their own time and money.
How did a bunch of passionate people help grow CrossFit into the behemoth that is is today?
And what can horse sports do to literally copy and paste the same strategy?
Listen to our latest Hacking Session, featuring Pegasus Co-Founders Jen Tankel and Sam Baynes and Pegasus CMO Noah Levy.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Chapters
1. HACKING SESSION: How Equestrian Can Copy & Paste CrossFit's Strategy (00:00:00)
2. The Impact of Characters in Sports (00:00:09)
3. Character Development in Equestrian Sports (00:08:57)
4. The Genius Business Case of Cross-Seller (00:19:49)
5. The Influence and Growth of CrossFit (00:22:44)
6. Media's Role in Equestrian Sports (00:35:36)
7. CrossFit Gyms and Equestrian Event Management (00:47:10)
53 episodes
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