How is the equestrian retail market changing? It's not what you think...

Pegasus Podcast

Have you noticed that the equestrian industry is more “boots on the ground” than most other industries you hear about?

Hearing the word “industry” itself might allude to an office building in the downtowns of London or Barcelona.

Yet in our industry, most jobs you know of aren’t in offices, they’re in stables or tack shops.

Leonie Peacock has a clear view of this as the founder and head of Kick On Recruitment, a recruiting agency specializing in hiring sales reps for equestrian brands in the UK.

In this episode, we discuss:

• Why a white collar career path isn’t prevalent in equestrian.
• How British equestrian brands believe sales reps are more effective than selling or marketing online.
• The fact that there aren’t any good horse TV shows for kids.
• Whether or not it’s possible to be an equestrian sales rep if you’re not a horse person.
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Chapters

1. How is the equestrian retail market changing? It's not what you think... (00:00:00)

2. Recruiting Sales Reps in Equestrian Industry (00:00:07)

3. Cultural Differences in Horse Shows (00:10:29)

4. Direct Sales Replace Tap Shops (00:13:52)

5. Lack of Education in Equestrian Industry (00:28:51)

6. Recruiting Sales Professionals in Equestrian (00:39:33)

7. Expanding Equestrian Businesses in Two Countries (00:46:17)