Intersecting Physical and Digital

Peggy Smedley Show

Peggy Smedley and Venkat Venkatraman, David J. Mcgrath Jr. professor of management at the Questrom School of Business, Boston University, talk about his book Fusion Strategy and what he means by the term. He says we chose the term very deliberately to highlight the fact that nearly every industry is going to intersect physical and digital domains, pointing to examples from the past.

They also discuss:

• The four battlegrounds.
• Why this shift is difficult for so many companies?
• The rise of hyper personalization, the digital twin, and AI.

management.bu.edu

(6/11/24 - 875)

IoT, Internet of Things, Peggy Smedley, artificial intelligence, machine learning, big data, digital transformation, cybersecurity, blockchain, 5G cloud, sustainability, future of work, podcast, Venkat Venkatraman, Boston University

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