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Customer-centric composable transformation, with Topgolf Callway Brands' Earth Reiser
Manage episode 398151260 series 3390060
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Earth Reiser, the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, balancing a north star vision with the necessity for flexibility, and building a strong composable strategy. Listen in to learn why a monolithic structure isn't always a bad thing, how to help companies embrace change, and why a 'one size fits all' approach isn't right for every organization.
01:25 The Topgolf Callaway journey to transformation
05:22 How the brand decided to go composable
08:01 How the company aims to serve the modern golfer not just today, but in the future
09:33 The importance of flexibility in business
11:36 How to embrace change
13:59 Advice for companies looking to go composable
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