Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is Priscila Bezerra, Head of Martech and Digital Acquisition at Banco Itaú. In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees. Priscila shares inv…

Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But Jasper de Jong, Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation wi…

Earth Reiser, Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice on goal-setting, the importance of having a strategic vision as a business, and how to bridge the gap between this vision and actionable objectives. She also shares why she's excited about the rise of Artificial Intelligence (AI), discussing how she leverage…

Earth Reiser, the Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice for navigating the murky waters of customer data and analytics, and how brands need to be mindful of customers' desire for privacy. She discusses the implications of the increasing call for privacy across various platforms, and why it's important to gath…

Earth Reiser, the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, bala…

In this episode, we check in with some of our first guests, sharing what they've been working on over the past year - and their advice for anyone looking to embark on a transformation in 2024. Bob Howland, Chief Digital Officer at Dawn Foods, explains how composable technology helps their company to effectively cross-pollinate content between their…

A year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind…

How do you introduce agile to a business, or an area of the business, that's unfamiliar with it? Damir Dimitrovici, Senior Website Manager at FREE NOW led a digital transformation of the technology stack at FREE NOW in just five months, while also introducing agile practices. He shares his experiences, lessons learned and what he would do different…

Damir Dimitrovici, Senior Website Manager at FREE NOW, transformed FREE NOW's marketing site from a monolithic system to a headless setup in a short five months. Damir explains what key decisions he made, how the move prepared the European mobility company for the future, and his top advice for composable transformation. Timestamps: 01:08 About FRE…

Sky Group has cracked the code to developer-led innovation, and Oliver Cavanagh (Lead Developer) and Richard Mace (Senior Product Manager) are here to tell us how. From agile thinking to collaborative practices, learn how Sky's unique approach empowers developers to own their projects, experiment fearlessly, and transform ideas into reality. Listen…

Sky is one of Europe's leading media organizations, and since going composable, they've created a revolutionary way inside the business for content editors to create and update websites without involving developers. It's called Sky Websites, and it won the Contentstack Experience Awards in 2023. Project leads Richard Mace, Senior Product Manager an…

Deep dive into taking a traditional brick and mortar business into the digital age. Bjørn Kreijen, Director of Digital and eCommerce at Boels equipment rental company, shares his firsthand experience of starting a digital department from scratch with a team of just three people, and steering an 8,000 employee enterprise onto the path of digital tra…

How to create a disruptive brand from scratch, but in an industry that spans hundreds of years of tradition? Crystal Langley and Alex Tanck join this bonus episode of the new Content Series to share how they did just that for wine startup Sommsation. Learn how they used data-driven approaches to create a new brand, how they built out the brand's fi…

In the second part of our anniversary celebration, we're revisiting one of our cornerstone themes - People Changing Enterprises. Join us as we recap the insightful conversations with guests who have mastered the art of driving change from within their organizations. We'll give you three strategic lessons on making change happen, and three super tac…

Join us in celebrating a remarkable milestone - People Changing Enterprises is turning one! In this special anniversary episode, we're taking a journey back to where it all began, exploring our most captivating insights from the past year. And what better way to kick off this anniversary special than revisiting one of our most talked-about subjects…

Narisa Wild (Informa) shares how the company introduced an innovative "digital skills index" to raise digital literacy across the organization. She also shares the keys to effective digital transformation that are crucial for any digital leader embarking on any change initiative. Tune in to gain practical strategies and a fresh perspective on how t…

This week we dive into the complex topic of content migration with Narisa Wild, who has spearheaded the digital transformation at Informa, a global B2B events and information services company. We cover the drivers behind content migration, and how to make data-driven decisions about migration and transformation processes -- and how AI is going to o…

This week we explore the topic of developer experience with REI's Kat Valdre and Jason Greeley. They take us behind the scenes of platform engineering at REI and how the two of them think about creating the best possible experience for developers working on these platforms. Kat Valdre is the Engineering Manager of the REI Platform Organization, and…

Kat Valdre and Jason Greely from the REI Platform engineering team share their composable transformation story. They discuss the challenges they faced while decomposing their monolithic architecture and their approach to building trust across the organization as they embark on a years-long transformation. Their transparent and refreshing perspectiv…

Keith Mazanec (Director Software Engineering, Brad's Deals) returns to share the company's in-depth transformation story, highlighting the content lifecycle automations that made the biggest different for content teams as the company moved from legacy to composable. This session was recorded live at ContentCon 2023.…

We hear time and time again that digital transformation has less to do with technology and more about helping people to change the way they think. But how do you actually do that? Our guest today has a proven formula. Jurre van Ruth is leading a major digital transformation for the Dutch postal service. Today, he shares the secrets to his success -…

What is a composable digital experience platform? What are the key capabilities that it must represent? Where do you start in building one? How do you know if you are successful - what metrics should you look at when, and how do you communiate to business and IT stakeholders along the way? Dutch postal service PostNL's Jurre van Ruth (Strategic Pro…

When Juliette Olah joined Booking.com, she created a comprehensive editorial strategy - but that strategy needed a more robust content management technology behind it. In this episode, she takes us through how she built a business case for headless CMS, how she got the green light for it, and what the new technology will enable for the brand in the…

Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strat…

Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO Susan Beermann and Chief Revenue Officer Todd Rathje offer their perspective on how marketing and sales can play as one team, plus some all-around com…

Today we talk to a Director of Engineering who went from IT to retail sales and back about what he's learned. From taking a career leap of faith, to CX lessons learned on the retail floor, this episode is a must-listen for anyone in a customer experience oriented industry... or anyone looking to make a career change. Timestamps: 1:11 Keith's backst…

Moving to composable technology almost never happens all at once. There is a transition period. How do you help teams make the most of the composable technology, while easing the transition between old and new? Keith Mazanec, Director of Software Engineering at Brad’s Deals shares how they used a composable content technology with automation capabi…

How do you create a successful transformation when markets are unstable and business changes are inevitable? Brad's Deals re-imagined their content technology and created a new world that the content teams had to adapt to... And then the market conditions turned and the whole company had to adapt again. In this episode, hear from Director of Softwa…

Every company pays lip service to building a great culture where people trust each other, feel free to challenge each other, and openness and transparency are the name of the game. But building that kind of culture doesn't happen without work - and more importantly, a set of principles against which to work. Andreas Westendörpf (CTO, Emma Sleep) ha…

Andreas Westendörpf (CTO) brought the concept of composable commerce to Emma Sleep. But that wasn't his agenda from the outset. In this episode, he shares how to know if your organization is ready for composable; why e-Commerce organizations can be surprisingly outdated in their technology; how to challenge vendors and commercial models in parts of…

If you're on the "business" side of your company and don't think too much about the workings of the IT department, Emma Sleep CTO Andreas Westendörpf has some news for you: it's time to start paying attention. In this episode, Andreas uncovers common misconceptions about the IT department and shares why it's essential to close the gaps between IT, …

You know that something inside your business needs to change. What do you do next? In this episode, we asked Todd Harris (SVP, Global Alliances, Valtech) and Gordana (G) Vuckovic (Chief Revenue Officer, Vue Storefront) about strategies to effect change inside your enterprise. We cover: Why change is hard Strategies to be seen as a positive driver o…

Mindy Montgomery (Sr. Technical Product Manager at ASICS) is a true disruptor. As a serial product manager and consultant, she has instigated change in a variety of industries - like democratizing patient data in healthcare. In this episode, Mindy shares her perspective on creating change, what it takes to make changes you put in motion stick -- pl…

Mindy Montgomery, Sr. Technical Product Manager at ASICS, describes the brand's journey from monolithic technology to a composable customer experience ecosystem. She describes how their eCommerce, omnichannel, and partnerships brand experiences are underpinned by composable technology, and how all of that stems from their brand mission - "A sound m…

Mindy Montgomery has led change from without, from within, as a leader and as an individual contributor - and in this episode, she shares tips learned from years guiding businesses through major technological shifts. - How to work towards a vision, even if leadership hasn't provided one - The killer question that disrupts the attitude "that's the w…

Jasmin Guthmann is Head of Corporate Communications at Contentstack and Vice President & Executive Board Member of the MACH Alliance. She's also an author, ironman triathlete, and host of People Changing Enterprises podcast. We cover: - How to reframe 'workplace politics' for yourself and play the long game, to get what you want - The art and value…

Zach Crittendon has a background as a marketer, software developer, and now software architect at Levi Strauss & Co. And when we asked him what he's most proud of, he said it's that the tools he builds for the marketing team help them to work autonomously, and make their lives easier. In this episode, he shares: - Why one of his proudest achievemen…

You'll hear: - The brand's risk-reducing method to transition to a best-of-breed architecture - How Zach Crittendon built inventory-aware shoppable videos for Levi's in two days of coding -And why going composable has allowed Levi's marketers to do things they only dreamed of for many years Timestamps: 01:43 Levi's e-commerce journey 02:57 Why go c…

Host of Dreammakers, Neha Sampat, is a three-time tech founder and CEO known for building successful companies that are great places to work - and a sommelier, so the show is recorded sipping a hand-selected wine. Jasmin Guthmann is VP and Executive Board Member of the MACH Alliance, Contentstack's Head of Corporate Communications, and host of Peop…

Bob shares how he steered Dawn Foods from zero to launch, including: - Hiring the right people - Crucial conversations with stakeholders & the board - 3 foundational truths for thinking about their technology - What decisions had to be made first - How the company had to transform along with the technology - Five lessons learned for a successful tr…

In this episode, Jon, Head of Digital at Golfbreaks, shares what motivated him, how it went, and what he believes are the key values that help you to become a change agent even if you're not exactly confrontational. Timestamps: 0:55 Jon's journey from the Daily Telegraph to Golfbreaks 2:37 Why the Golfbreaks website relaunch was one of the biggest …

In this episode, learn how leisure travel company Golfbreaks went from outdated to composable technology, what a Digital Center of Excellence can do for your company, and how to sustain innovation across the business with technology, people, and processes. Timestamps: 1:13 What is a Digital Center of Excellence? 2:54 Golfbreaks' messy technology la…

Learn how this industry leader maintains their standard of "excellence" across the entire organization - including what metrics they measure, how they empower their teams, and what they do when things go wrong. Timestamps: 0:53 What is Golfbreaks? 1:37 How Golfbreaks retained 80% of business during the pandemic 2:20 A customer-centric technology bu…

Learn how to have better feedback conversations that won't result in ruffled feathers - but instead, better creative, better processes, and better relationships with your designers. This episode features executive creative consultant Kenn MacRae, product designer Sietse Koopmans, and Paul Watson, Head of Brand and Design at Golfbreaks. 02:02 Sietse…

Dreammakers has ended, but you can listen to People Changing Enterprises now! In this episode of People Changing Enterprises, Danielle shares her toolkit: How to make a game plan, get buy-in for that plan, and implement it effectively. She also shares the personal values that have made her successful, pitfalls to avoid when trying to change an ente…

Learn the surprisingly simple values and tactics that you can employ as a mid-level employee to create meaningful change. For senior leaders, the team also drops some suggestions for how to create an environment where change-makers can thrive. This is a short and sweet round-robin on the best ticks and tricks three mid-level change-makers inside Ic…

For the last episode, host Neha Sampat, CEO of Contentstack, reflects on the journey of Dreammakers from origin to end. She remembers Dreammakers guests – including Addie Swartz, Leigh-Ann Buchanan, and her namesake Neha Sampat – and the lessons they imparted. Later, Neha and Jasmin Guthmann, Head of Corporate Communications at Contentstack and VP …

That's right, the Icelandair content team doesn't just write content. They are guardians of their headless content management stack, working upstream with developers to make the system - and its output (digital products) - better for employees and customers alike. And they feel strongly that this should be the case in more companies out there. Lear…

Icelandair's content (all of it - from flight destinations to marketing campaigns) was scattered across business teams and third-party agencies. Then this power trio took the reins and brought the process in-house, under control, and to a level of efficiency that allowed them to stay operational through all the chaos during Covid shutdowns and beyo…

In this episode, Danielle shares her toolkit: How to make a game plan, get buy-in for that plan, and implement it effectively. She also shares the personal values that have made her successful, pitfalls to avoid when trying to change an enterprise, and advice for executives aiming for hyper-growth. Timestamps: 1:10 Danielle's story - How she went f…