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This year in CX transformation: Tech shifts that defined 2023 - AI, automation, content strategy and more
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A year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind us. This episode features:
- Jasmin Guthmann, Head of Corporate Communications, Contentstack
- Vasu Kothamasu, GM and Head of Engineering, Contentstack
- Nishant Patel, CTO, Contentstack
- Conor Egan, VP Product, Contentstack
- Neha Sampat, CEO, Contentstack
Timestamps:
- 0:59 How has business to customer communication changed over the past year? (Jasmin Guthmann)
- 2:34 The challenge and promise of personalization (Vasu Kothamasu)
- 4:24 How the AI landscape changed in 2023 (Nishant Patel)
- 6:16 Is this the year of true hyper-personalization? (Nishant Patel)
- 7:46 Practical implications of AI for businesses (Conor Egan)
- 9:47 Unlock efficiency with automation (Conor Egan)
- 11:28 Why composable is the way forward, and how to make composable transformation successful (Vasu Kothamasu)
- 13:57 Navigating periods of significant change (Neha Sampat)
- 15:59 Advice for businesses heading into 2024 (Neha Sampat)
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