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Bill Hildebolt | The Key to Working With Influencers
Manage episode 367233097 series 3262645
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What size influencer should companies work with?
Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.
In this episode, he’ll share what brands need to know about working with influencers, including:
- The difference between nano, micro, and macro influencers
- Why macro influencers are more cost effective
- Understanding engagement vs audience
- Best approaches to using influencers
- And more
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