))
Bill Williams | Consumer Information vs Insight
Manage episode 380814551 series 3262645
Content provided by Steffen Horst and Dave Antil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steffen Horst and Dave Antil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can you separate consumer information from insight?
Bill Williams is here to share his perspective on how agencies can better understand consumers.
Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.
He’ll cover:
- The importance of asking “why”
- Root cause analysis
- Why data is a commodity, but insights are precious
- Why briefs are crucial
- And more
205 episodes
Share
