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Edward Farley | Developing a Purpose-Led Brand Strategy
Manage episode 390508690 series 3262645
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How can you develop a purpose-led brand strategy?
Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment.
He’ll cover:
- Why authenticity is crucial
- Creating a consistent message across channels
- Building a team that lives your brand’s purpose
- Thinking about consumers as your family
- The 3 best practices for adopting a purpose-led brand strategy
- And more
205 episodes
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