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Rewind - AJ Wilcox | The Easiest Social Network to Go Viral

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Manage episode 399689124 series 3262645
Content provided by Steffen Horst and Dave Antil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steffen Horst and Dave Antil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ.

In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business.

Here in part 2, we expand on the organic side, including how to expand your influence using your personal and company profiles.

  • The main reason most company LinkedIn profiles don’t much attention or traffic
  • How the latest LinkedIn update leveled the playing field
  • The most effective content to post on LinkedIn – and when to post it
  • What you need to know about how LinkedIn’s algorithm “judges” your new content
  • And more
  continue reading

205 episodes

Artwork
iconShare
 
Manage episode 399689124 series 3262645
Content provided by Steffen Horst and Dave Antil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steffen Horst and Dave Antil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ.

In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business.

Here in part 2, we expand on the organic side, including how to expand your influence using your personal and company profiles.

  • The main reason most company LinkedIn profiles don’t much attention or traffic
  • How the latest LinkedIn update leveled the playing field
  • The most effective content to post on LinkedIn – and when to post it
  • What you need to know about how LinkedIn’s algorithm “judges” your new content
  • And more
  continue reading

205 episodes

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