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Rewind - Dorit Baxter | Rebranding for Optimal Performance
Manage episode 394432869 series 3262645
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Is it time for a rebrand?
Whether you need to refresh outdated content…
Reflect changes in your scale…
Or fix branding mistakes keeping you stagnant…
Getting your rebrand right can impact your bottom line.
My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.
Listen to find out:
- How you know it’s time for a rebrand
- Why your brand impacts performance
- The most important steps in the branding process
- How to get your team aligned around a rebrand
- And more
205 episodes
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