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11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone

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Manage episode 374260354 series 3374760
Content provided by Tarryn & Erin Michie and Erin Michie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tarryn & Erin Michie and Erin Michie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!
In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these.
They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes to the health and wellbeing of their dogs.
And most importantly how to instill trust and long-term customer loyalty in your brand.
Topics touched upon in this episode also include:

  • Providing healthy and nutritious products for dogs, and the risk of pet parents humanising their pets' diets without considering their nutritional needs
  • The importance of business owners being transparent and putting themselves out there, to establish trust and connect with their audience
  • Why making difficult decisions and cutting unnecessary costs can help businesses survive and thrive
  • How overcoming challenges is a continuous process in business, and finding solutions is essential for growth

Plus much more!
Arianne's links:
LinkedIn: https://www.linkedin.com/in/arianne-sackville-64a19032/?originalSubdomain=au
Bell & Bone Website: https://bellandbone.com.au/
Arianne's Email: arianne@bellandbone.com.au

Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/

Facebook: https://www.facebook.com/petbizcreatives

YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA

LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/

Website: https://petbizcreatives.com/

Set up your systems with our partners:

Shopify: https://shopify.pxf.io/a1XN9j

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 374260354 series 3374760
Content provided by Tarryn & Erin Michie and Erin Michie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tarryn & Erin Michie and Erin Michie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!
In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these.
They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes to the health and wellbeing of their dogs.
And most importantly how to instill trust and long-term customer loyalty in your brand.
Topics touched upon in this episode also include:

  • Providing healthy and nutritious products for dogs, and the risk of pet parents humanising their pets' diets without considering their nutritional needs
  • The importance of business owners being transparent and putting themselves out there, to establish trust and connect with their audience
  • Why making difficult decisions and cutting unnecessary costs can help businesses survive and thrive
  • How overcoming challenges is a continuous process in business, and finding solutions is essential for growth

Plus much more!
Arianne's links:
LinkedIn: https://www.linkedin.com/in/arianne-sackville-64a19032/?originalSubdomain=au
Bell & Bone Website: https://bellandbone.com.au/
Arianne's Email: arianne@bellandbone.com.au

Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/

Facebook: https://www.facebook.com/petbizcreatives

YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA

LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/

Website: https://petbizcreatives.com/

Set up your systems with our partners:

Shopify: https://shopify.pxf.io/a1XN9j

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

  continue reading

15 episodes

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