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N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap

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Manage episode 401986241 series 2286183
Content provided by Ed Sluga, CFRE, Ed Sluga, and CFRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Sluga, CFRE, Ed Sluga, and CFRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this second pod focusing on our webinar series Driving PG Forward from the Fall of 2023, Ken Ramsay - noted planned giving expert and data guru - gives one of the best arguments for understanding your organization's data and planned giving opportunity I have ever heard – and I have heard Ken talk about this many times before.

It is all about the gap.

The gap is the space between your current planned giving successes and your planned giving potential. Until you take the time to understand the true revenue potential that is within your stakeholder base, it will be difficult for your organization to chart the necessary path to maximize success. It is a fundamental next step after determining the characteristics of the type of program you should be operating. It will help drive your program forward.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 401986241 series 2286183
Content provided by Ed Sluga, CFRE, Ed Sluga, and CFRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Sluga, CFRE, Ed Sluga, and CFRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this second pod focusing on our webinar series Driving PG Forward from the Fall of 2023, Ken Ramsay - noted planned giving expert and data guru - gives one of the best arguments for understanding your organization's data and planned giving opportunity I have ever heard – and I have heard Ken talk about this many times before.

It is all about the gap.

The gap is the space between your current planned giving successes and your planned giving potential. Until you take the time to understand the true revenue potential that is within your stakeholder base, it will be difficult for your organization to chart the necessary path to maximize success. It is a fundamental next step after determining the characteristics of the type of program you should be operating. It will help drive your program forward.

  continue reading

24 episodes

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