The Three Pillars of Sanofi's Patient-Centric Strategy

Pharma Marketing Talk

Input, Solutions, Culture Pharmaguy interviews Anne C. Beal, MD, MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Develooment, Sanofi. They talk about their roles in bringing the patient perspective into Sanofi's work to advance Sanofi's ability to deliver health care solutions that matter most to patients and those who care for them. Questions/Topics of Discussion How do you define "Patient-Centricity?" Tell us more about the three pillars of Sanofi's Patient-Centric Strategy. How do you get patients' input? Do you have any patient advocates on your team who are not physicians but who have worked extensively with patients? Are we talking only about patient-centricity in the context of research & development? What about corporate and marketing communications? What's the most difficult hurdle for pharma to overcome to be truly patient-centric? Why did Sanofi create the role of "Chief Patient Officer?" How is it different from "Chief Medical Officer?" What do you do as Sanofi's Chief Patient Officer? Can you relate a case study which demonstrates how you implemented your strategy? What other pharmaceutical companies have Chief Patient Officers? Do they all have similar roles? Will all pharma companies follow?