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Pharma 3D

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When? This feed was archived on October 21, 2023 06:21 (11M ago). Last successful fetch was on October 19, 2019 01:07 (5y ago)

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Manage episode 150575860 series 5801
Content provided by Archive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age."
Topics for Discussion/Questions:
Give us an short introduction to the e-book Pharma 3D. Why was this written now? Who collaborated in writing the book? What are the major takeaways for pharma?Explain why you think pharma is not doing enough in digital marketing Is it fair to compare pharma to other, more lightly regulated in terms of marketing, industries?The How-to section is extensive. What are the 3 Ds that pharma markets must know?What are your future plans for the book? Are you hoping to include more pharma-specific case studies?
  continue reading

7 episodes

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Pharma 3D

Pharma Marketing Talk

34 subscribers

published

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Archived series ("Inactive feed" status)

When? This feed was archived on October 21, 2023 06:21 (11M ago). Last successful fetch was on October 19, 2019 01:07 (5y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 150575860 series 5801
Content provided by Archive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age."
Topics for Discussion/Questions:
Give us an short introduction to the e-book Pharma 3D. Why was this written now? Who collaborated in writing the book? What are the major takeaways for pharma?Explain why you think pharma is not doing enough in digital marketing Is it fair to compare pharma to other, more lightly regulated in terms of marketing, industries?The How-to section is extensive. What are the 3 Ds that pharma markets must know?What are your future plans for the book? Are you hoping to include more pharma-specific case studies?
  continue reading

7 episodes

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