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Navigating the Evolving Landscape of Medical Affairs with Steve Royle
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Steve Royle is an innovative pharmaceutical professional with experience in both the commercial and medical affairs sides of the industry. After starting in sales and marketing, Steve moved to the agency side of global medical communications and medical education. He went on to found Swipe Health and Rumi. Recently, Steve has used his expertise to create mymedicalafairs.com, a Netflix-style database of medical affairs events and topics.
Through mymedicalaffairs.com, we crowdsourced the topics for today's conversation. The discussion included:
- Medical Affairs: Shift in Responsibilities
- Exchange of Ideas and Information Sharing
- Opportunities for Progress in the Short to Medium Term
- MSL Upskilling and Micro-Learning
- Digital Platforms for Training
- Tracking Engagement and Identifying Sticky Points
- Omnichannel Emphasis
- The Importance of Active Listening
- Tracking HCPs' Digital Behavior and Insights
- A Unified Strategy that Combines Digital and In-Person Efforts
- Health Misinformation on the Internet
- Future of MSLs
- Focus on Communication and Commercial Aptitude
✉️ pharmasessions.substack.com to follow along!
Pharma Sessions is hosted by Jonathan Kaskey
Follow along on LinkedIn: https://www.linkedin.com/in/jonkaskey/
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www.pharmasessions.substack.com
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