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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Football Thursdays: A Wentzing We Will Go
Manage episode 277783335 series 1181058
Content provided by Philly Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philly Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Manage episode 277783335 series 1181058
Content provided by Philly Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philly Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Philly Sports Jabronis Radio Show
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The Jabronis chat with South Jersey's Kenny Kenny Curcio about the inspiration behind his new Philadelphia Eagles-themed anthem “Bleed Green”. (Interview follows the song.) Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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The Jabronis pre-game for the Super Bowl with local country music singer Kenny Curcio and co-writer Al Panaccio. We chat about their passions for music and the Philadelphia eagles have brought them together as fans and collaborators. We also guage our collective confidence level for the Birds on the eve of Super Sunday. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Philly Sports Jabronis Radio Show
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It's NFC Championship Sunday in Philadelphia and the Jabronis are pregaming by talking through who we think has more magic available at quarterback - the experienced Jalen Hurts or the upstart Jayden Daniels. We also discuss the potential for an old-school NFC East defensive smash mouth battle and predict the outcome of the Chiefs versus Bills on the AFC Championship side. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Philly Sports Jabronis Radio Show
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1 Who Should the Eagles Still Fear in the NFC? 20:46
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As the 2024 NFL regular season draws to a close and the NFC Playoffs approach, the Philadelphia Eagles continue to have numerous clinching scenarios available, including for the conference's No. 1 seed. But even if the Birds claim the top spot, are there any teams in the conference that are worth fearing on the pathway to a potential Super Bowl appearnce? The Jabronis say yes, and here we discuss two teams that the Birds have already faced this season but can hopefully avoid in the postseason - recorded live at Great American Pub in Narberth. (Note that this podcast was recorded during Week 16.) Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Philly Sports Jabronis Radio Show
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1 The College Football Playoff & Its Problems 24:17
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The Jabronis discuss the new College Football Playoff 12-Team format and its frailties. Recorded live at the Great American Pub in Narberth. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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The term "analytics" tends to be fairly toxic in Philly. Guys like Nick Sirianni, Doug Pederson, Gabe Kapler, and Ruben Amaro Jr. in particular have all been pegged with the analytics moniker, mostly from a negative aspect. The stereotype is the coach or manager sitting behind an iPad or a laptop to make decisions without having any thoughts of their own. But the evolution of analytics and statistics are much deeper than that. The Jabronis discuss - during our podcast recorded live at the Great American Pub in Narberth on Nov. 10, 2024, prior to the Philadelphia Eagles whitewashing the Dallas Cowboys. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Philly Sports Jabronis Radio Show
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1 Fantasy football Q&A Podcast 2024 Week 9: Don't Discredit Defenses and Kickers 21:30
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We all know that defenses and kickers tend to be glanced over when planning out fantasy lineups. Don't make that mistake this weekend. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Fantasy Football Q&A Podcast 2024 Week 9: Inconsistent Wide Receivers 17:59
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As injuries and inconsistencies mount with wide recievers, Zack and Joe D discuss how to set some lineups this week. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Considering Trade Candidates: Fantasy Football Q&A Podcast 2024 Week 9 24:04
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As fantasy football trade deadlines approach, Zack and Joe D discuss the delicate nature of considering trades and players who are worthy targets. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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The NFL has decided to invoke it's "flex scheduling" procedures for the Philadelphia Eagles during Weeks 8 and 9. Today, the Birds were moved to 1 pm versus Cincy. Next week, Philly and Jacksonville are no longer the Sunday night special. Is the NFL acting wisely or fairly here? We discuss, live from Great American Pub in Narberth. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Philly Sports Jabronis Radio Show
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1 Fantasy Football Q&A Podcast 2024 Week 8: The Tight End Room 10:46
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In this portion of our Week 8 Fantasy Football Q&A mashup, Joe D and Zack go over some tough tight end choices. Note that we recorded on Thursday afternoon this week. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024 Week 8: The Wide Receiver Room 18:42
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In this portion of our Week 8 Fantasy Football Q&A mashup, Joe D and Zack go over some tough wide receiver choices. Note that we recorded on Thursday afternoon this week. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024 Week 8: The Running Back Room 13:58
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In this portion of our Week 8 Fantasy Football Q&A mashup, Joe D and Zack go over some tough running back choices. Note that we recorded on Thursday afternoon this week. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024 Week 8 Mashup: The Quarterback Room 15:41
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In this portion of our Week 8 Fantasy Football Q&A mashup, Joe D and Zack go over some tough quarterback choices. Note that we recorded on Thursday afternoon this week. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024: NFL Week 8 54:30
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Zack and Joe D sift through the tough lineup decisions for Week 9. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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Rob Senior shares his suggestion for today's NFL game not to bet. Listen here before finalizing your wagers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024: Two Big Trades for Week 7 18:18
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Joe D and Zack discuss the fantasy football fallout resulting from two recent big NFL trades. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Fantasy Football Q&A Podcast 2024: NFL Week 7 45:27
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Zack and Joe D discuss tips and trends for 2024 NFL fantasy football Week 7, including how to respond to this week's two big league trades as well as players who we are reinvesting in. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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Rob Senior offers his suggestions for NFL games not to bet. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024: Who Are Good RB 2 Options For Week 6? 10:06
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As our part of our Fantasy Football Q&A Podcast for Week 6 of the 2024 season, Zack and Joe D discuss RB 2 options for bye week lineups. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024: Who Can We Pick Up And Play? 13:58
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As our part of our Fantasy Football Q&A Podcast for Week 6 of the 2024 season, Zack and Joe D discuss options for players to pick up now and immediately place into lineups. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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During our first segment of our first live show at Great American Pub in Narberth, the Jabronis discuss whether or not the Eagles need an "alpha" head coach and why it is that they don't currently have one. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024: Week 4 Quarterback Stuff 15:16
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As part of our Q&A mashup for Week 4 of the 2024 season, Joe D and Zack Tertel discuss if they've given up on any quarterbacks yet. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Q&A Podcast 2024: Which Tight Ends Can We Trust? 11:03
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In this Fantasy Football Q&A excerpt from Week 4 of the 2024 season, Zack addresses the question: Which tight ends can we trust? Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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Rob Senior gives guidance on where to save your money during Week 3 of the 2024 NFL season. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Survivor Manifesto Podcast 2024: Week 3 32:11
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Zack and Joe D talk through potential Survivor Football picks for Week 3 of the NFL season. Zack also offers options for games that he's interested in betting this week. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Fantasy Football Podcast 2024: NFL Week 3 39:35
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Zack Tertel and Joe D host a Q&A on how to prepare for Week 3 of NFL Fantasy Football. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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Rob Senior dishes on where NFL betting fans can save their money this week. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Survivor Football Manifesto Podcast 2024: Week 2 43:25
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Joe D and Zack Tertel offer their Survivor picks for Week 2 and try to make sense of how Cincy managed to lose in Week 1. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Philly Sports Jabronis Radio Show
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1 Jabronis Daily Fantasy Football Podcast 2024: NFL Week 1 6:46
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Zack Tertel from Fantasy The Show shares his Sunday picks for Week 1 of NFL daily Fantasy Football for the 2024 season. Listen! Learn more about your ad choices. Visit megaphone.fm/adchoices
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