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Jobs-based sales automation with Isaac Ware at UserGems
Archived series ("Inactive feed" status)
When? This feed was archived on December 30, 2024 12:41 (). Last successful fetch was on August 12, 2024 15:55 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 352636660 series 2827714
What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more.
Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems.
They're taking novel approaches to help identify and create opportunities for their sales team that any B2B marketer can learn from. Think post-demo ABM-like paid media. Things like generating net new opportunities based on job changes. And even influencing buying committees.
Jump ahead with the following chapter markers:
- (00:00) - Pipeline Meeting Intro
- (00:28) - Paid media approach
- (02:22) - Contact enrichment
- (03:30) - Fully automated campaigns
- (05:10) - Sales enablement
- (07:17) - Workflows
- (07:55) - Alternatives
- (09:11) - Guaranteeing ROI
- (10:19) - Use cases
- (12:58) - Customer success
- (13:48) - Following Isaac Ware
- (14:42) - Pipline Meeting Outro
Find Isaac Ware on LinkedIn: https://www.linkedin.com/in/isaac-ware/
Learn more about UserGems: https://www.usergems.com/
51 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 30, 2024 12:41 (). Last successful fetch was on August 12, 2024 15:55 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 352636660 series 2827714
What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more.
Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems.
They're taking novel approaches to help identify and create opportunities for their sales team that any B2B marketer can learn from. Think post-demo ABM-like paid media. Things like generating net new opportunities based on job changes. And even influencing buying committees.
Jump ahead with the following chapter markers:
- (00:00) - Pipeline Meeting Intro
- (00:28) - Paid media approach
- (02:22) - Contact enrichment
- (03:30) - Fully automated campaigns
- (05:10) - Sales enablement
- (07:17) - Workflows
- (07:55) - Alternatives
- (09:11) - Guaranteeing ROI
- (10:19) - Use cases
- (12:58) - Customer success
- (13:48) - Following Isaac Ware
- (14:42) - Pipline Meeting Outro
Find Isaac Ware on LinkedIn: https://www.linkedin.com/in/isaac-ware/
Learn more about UserGems: https://www.usergems.com/
51 episodes
All episodes
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