Jobs-based sales automation with Isaac Ware at UserGems

Pipeline Meeting - Marketing Podcast About Sales

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2y ago 14:57

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What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more.

Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems.

They're taking novel approaches to help identify and create opportunities for their sales team that any B2B marketer can learn from. Think post-demo ABM-like paid media. Things like generating net new opportunities based on job changes. And even influencing buying committees.

Jump ahead with the following chapter markers:

(00:00) - Pipeline Meeting Intro
(00:28) - Paid media approach
(02:22) - Contact enrichment
(03:30) - Fully automated campaigns
(05:10) - Sales enablement
(07:17) - Workflows
(07:55) - Alternatives
(09:11) - Guaranteeing ROI
(10:19) - Use cases
(12:58) - Customer success
(13:48) - Following Isaac Ware
(14:42) - Pipline Meeting Outro

Find Isaac Ware on LinkedIn: https://www.linkedin.com/in/isaac-ware/

Learn more about UserGems: https://www.usergems.com/

51 episodes

#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM