What It Means To Be An Entrepreneur with James Loomstein

P&L: Priorities & Lifestyle

James Loomstein is a managing partner at Rogue Marketing Agency, a digital strategy agency headquartered in Dallas. They help businesses build growth-oriented mindsets through business consulting and technology-marketing services. James is an expert in brand strategy, strategic marketing planning, paid media management, and event marketing and execution. He is also an adjunct Digital Marketing and Strategy professor at Southern Methodist University.

James joins me today to discuss entrepreneurship and why he thinks it's romanticized too much. He explains what it means to be effective rather than efficient. He shares what students learn from business school. He describes why being an entrepreneur doesn’t mean you’re entrepreneurial. He highlights the power email addresses have over networking. James also underscores how the top athletes and celebrities polish their talents and hone their skills whether they’re active or not.

"Business school doesn't teach you to be a business person, it teaches you to think differently." - James Loomstein

This week on Priorities Lifestyle:

• How marketing was done before everything became data-driven
• James's experience during the crash of 2008
• Why James thinks entrepreneurship is over-romanticized.
• The difference between being an effective and efficient entrepreneur
• Solving marketing problems without changing your marketing strategy
• Why getting consumers to buy another brand is challenging
• James's experience with a sound healthcare system and how it compares with running a business
• Communicating how your industry works to outsiders
• Why not all entrepreneurs are entrepreneurial
• How athletes and celebrities maintain their game throughout the year
• The secret power of an email address
• Defining Rogue Marketing’s business model and how they help clients

Our Favorite Quotes:

• "We live in a world today where entrepreneurship is romanticized." - James Loomstein

• "You have to be crazy or desperate to make the jump into entrepreneurship." - Rob Schulz

• "Corporate America is a good training ground, but it can also be a trap." - Rob Schulz

Connect with James Loomstein:

• Rogue Marketing
• James Loomstein on Twitter
• James Loomstein on Instagram
• James Loomstein on LinkedIn

About Rob Schulz and P&L Podcast

The P&L Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

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