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The SHICKEN Story: Home Kitchen to Costco || PLANT CEO #96
Manage episode 423171434 series 3250684
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In this episode, we dive into the inspiring story of a family-run startup that went from making plant-based 'chicken' dishes in their home kitchen to getting their innovative products on the shelves of major retailers like Costco. Founders Satvinder and Parm Bains share their origins as a 'cottage industry', experimenting with flavourful vegan chicken recipes during the pandemic lockdown. What started as a passion project to share their beloved home-cooked meals soon became an entrepreneurial journey. Hear the fascinating details of how a pitch to Costco led to an immediate nationwide launch despite the Bains' being a tiny startup business. The Bains recount the challenges of rapidly scaling up production while maintaining their focus on authentic, craveable flavours. You'll get an inside look at the company's mission-driven culture, built on a love of food and unconventional ways of doing things. We also discuss their innovative plant-based chicken products, expansion into the US market, and vision for transforming the alternative protein landscape. It's an uplifting tale of a family pursuing their culinary passion, creating insanely delicious vegan 'chicken', and breaking through in a big way by staying true to their roots.
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