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EP. 4 Don't Wine, Podcast
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Podcast Revolution develops podcast for business. Find out more, www.podrev.com. Secret Sauce is an Australian podcast hosted by James Eling of Marketing4Restaurants dot com. This is a beautiful elegant way of promoting a consulting business through the use of an educational podcast. Many business owners believe that a podcast has to be created for an front of house consumer. Not so. business to business in podcast is about to explode. The reason behind this is simple, it is an extremely cost effective way of getting your message out. Second, you have the ability to control the flow of information and storyline. What is it your trying to say and to whom are you trying to say it. Here is a segment from Secret Sauce about marketing and selling wine: Notice that Eling isn’t selling his consulting business, he is providing some remarkable insight for his potential customers through an expert interview which goes on to explain the value and strategy behind building a wine list for restaurants. __________ Here is another spin on wine. Elizabeth Schneider, a sommelier, and Ian Renwick the owner of Jaded Palatte Wines in the UK. The podcast is called, Wine For Normal People. Ian is a purveyor of wine, and this conversation is about wine from the buyer and sellers point of view. Here, Renwick is talking about an educational trip to Portugal to learn about a specific wine maker. This type of information could be incredibly valuable for a restauranteur, sommelier or anyone on the business side of selling wine. If you pay close attention to Renwick, he is really speaking from the perspective of someone who is in the business of providing a remarkable experience for others. This podcast has the potential to build a very loyal client following, reinforce his influence in the business and see more product. This selection is taken from the Wine Enthusiast podcast Sean Sullivan is a contributing editor and he is talking about a very specific region of the US, Washington State wines. Three very different perspectives on the same topic. Wine. All three podcasts can be enjoyed by consumers, but this is really targeted at the business end of the spectrum. Those that will be buying, selling and serving wine.
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