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Adobe Chats - The Debunk: Customers Always Want More Personalisation

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Manage episode 281877496 series 75772
Content provided by Adobe Experience Cloud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe Experience Cloud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. : - The evolution of modern personalisation trends - What makes personalisation seem creepy rather than welcoming? - How to know when you’ve got the balance right
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78 episodes

Artwork
iconShare
 
Manage episode 281877496 series 75772
Content provided by Adobe Experience Cloud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe Experience Cloud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. : - The evolution of modern personalisation trends - What makes personalisation seem creepy rather than welcoming? - How to know when you’ve got the balance right
  continue reading

78 episodes

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