It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Anatomy of a Future Proof CDP
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Manage episode 344796121 series 75772
Content provided by Adobe Experience Cloud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe Experience Cloud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html
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78 episodes
MP3•Episode home
Manage episode 344796121 series 75772
Content provided by Adobe Experience Cloud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe Experience Cloud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html
…
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78 episodes
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