Jen Lehner Talks Mini-Courses, and Creating Wow Client Experiences

Podcasts – Sound Advice Sales & Marketing

Jen Lehner is a digital marketing strategist, podcaster, adjunct professor of digital marketing at Cleveland State University and founder of the Front Row mastermind for entrepreneurs. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever. She’s our guest-host and boy, does she share some great info!

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Jen is hanging with us on the podcast for 4 episodes! She is generous with her knowledge and shares so much great information, you’ll want to check out the links below to keep up.

Jen has a podcast too and she has an inspiring story about how and why she started hers. She also tells us how she got Gary V (yes that Gary V) to record her intro!

It’s never too late! If you’re new to the digital marketing space, or if this has been your full-time gig for a while there’s often a sense that it’s too late to start (fill in the blank).

Not only is it wrong, Jen shares why you might have an advantage! She shares a great example from Jen Sincereo’s book You are a Badass.

Learn how using little courses (mini-courses) can impact your business. They aren’t just easier to create, they also provide a perfect opportunity to provide a customer experience and a perfect way to create connections. Serious marketing gold!

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People aren't buying the size of your course! - via @jenrgy #soundadvice
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Two other things you need to know. Your small courses actually get completed AND if you deliver “what is needed” to your clients, you can earn more while getting rave reviews.

You can find examples at:

• Lynda
• Skillshare
• Udemy

Where can you host your course? Jen shares the pros/cons of each.

• New Kajabi
• Simplero
• Teachable
• Thinkific

Connect with Jen here:

Website

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