))
How to Audit Your Podiatry Clinic's Marketing Strategy
Manage episode 398194764 series 3302284
Content provided by Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of content on your website, and the need for feedback and adaption in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.
✉️ CONTACT
jim@podiatrygrowth.com
139 episodes
Share
