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#45: Understanding Your Audience with Jaryd Krause
Manage episode 442962047 series 3551766
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Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they discuss simplifying podcast taglines and the importance of consistency in building audience trust. This is the third episode in a four-part series featuring Jaryd Krause, host of the Buying Online Businesses Podcast, who shares insights on earning audience trust, creating resonant content, and leveraging testimonials for credibility. Subscribe for more engaging conversations and expert advice on growing your podcasting business.
Key Takeaways
1. Building Trust Through Organic Content: Jaryd emphasises the importance of creating a platform where potential clients can naturally come to you and assess your value. He states, "I wanted to build out something that was far more organic and people could come to me... they could come and test the flavour, see if they liked what I talked about." This approach allows listeners to engage with content at their own pace, fostering a genuine connection and trust.
2. Attracting and Retaining Audience Attention: Jaryd uses the analogy of attracting butterflies to describe his strategy for engaging listeners. He explains, "I was going out on Facebook marketplace with a butterfly net trying to catch all of these leads... Now, I wanted to build out something that was far more organic." By creating long-form content, he provides ample opportunity for his audience to explore and find value, which helps in retaining their attention.
3. Leveraging Testimonials for Credibility: Jaryd highlights the power of featuring clients on his podcast to showcase expertise and build credibility. He mentions, "I started bringing on other people that were guests... I then bring on my clients that had worked with me to acquire a business." This strategy not only validates his services but also provides potential clients with relatable success stories, enhancing his credibility.
Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!
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