Ep. 40: Autonomous Morality

Positive Feedback Loop

#Society #Positive Feedback Loop

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

8 years ago 48:08

MP3•Episode home

Episode notes: MIT’s Moral Machine test Who would you save? Fate and interference, guilt Kant’s autonomous morality Utilitarianism Patience with people vs. machines MBTA and Amtrak stories Consumer comfort with driverless cars Blame in autonomous vehicle accidents The future of machine autonomy Applying moral frameworks in the context of changing technology

73 episodes

Ep. 40: Autonomous Morality

Positive Feedback Loop

published 8 years ago

MP3•Episode home

73 episodes

#Society #Positive Feedback Loop

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Ep. 73: We Called the Midwife (with Allison Blackham) 44:40

5 years ago44:40

44:40

In this episode, you’ll learn what midwifery is all about from a professional midwife who runs a birth center in Northern California. Our special guest Allison Blackham talks about the relationship midwifery has with the healthcare industry, the history of midwifery, the risks and rewards of childbirth, and even the odd requests she has gotten from expecting families. Learn about how COVID-19 has impacted her practice and what childbirth might look like in the future.…

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Ep. 72: Authority, Power, and Social Contracts 47:02

5 years ago47:02

47:02

When you think of authority, what is the first color that you think of? What is authority? What are social contracts? Where does authority come from? What is the difference between power and authority? Commercial: Listen to more episodes! Looking through The Power of Political Authority, a book by Michael Huemer. Implicit and explicit consent. What if you started as a non-citizen? What is the role of religion in political authority? What is a nation state? Is the United States a nation state? We discuss a little about diversity and geography and how that affects power dynamics globally. Does power belong with the strongest person? How has warfare changed? If the president is removed from office and loses authority, will he lose power and influence?…

1
Ep. 71: Skipping Leap Day 34:35

5 years ago34:35

34:35

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Ep. 70: Jealousy 46:36

5 years ago46:36

46:36

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Ep. 69: Quantum Internet 37:27

5 years ago37:27

37:27

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Ep. 68: Consumerism 45:38

5 years ago45:38

45:38

What is a consumer? Producers vs. consumers in the ecological world What is the difference between consumerism and materialism? Are consumers more empowered than before? Protecting consumers Marketing and consumer behavior The obsession with acquisition Black Friday Morality and Spending (e.g., “Fair Trade”) Customizing consumerism Clothing subscription services Waste vs. Giving to the Needy Minimalism…

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Ep. 67: The Future of Music Monetization (with Pascal Guyon) 45:18

6 years ago45:18

45:18

With guest Pascal Guyon! Pascal is a musician, an investor, and more. In this episode, he shares his insights about the music industry and where it’s headed.

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Ep. 66: Dark Web, Drugs, and Deterrence (with Lyn Ulbricht) 1:08:31

6 years ago1:08:31

1:08:31

Our guest was Lyn Ulbricht of the Free Ross movement. Ross Ulbricht was convicted of crimes associated with the Silk Road. Topics discussed in this episode: Ross’s experience in federal prison. Libertarian philosophy. Becoming a public figure; opportunities for public speaking. Learning about law, government, and rights. Seeking clemency. Experiences with the media. Having a family member in prison. The courtroom experience. Internet privacy. Is the law keeping up with technology? The War on Drugs. Is understanding of new technologies a generational capability—can someone of another generation fairly judge a crime done with a technology he/she doesn’t understand? Is Ross’s sentence fair, and what was the purpose of his sentence? Will other marketplaces like Silk Road exist after this? Is this a tipping point in history? The petition (started July 2018); 60k signatures in the first month, now nearing 141k. What should a nonviolent charge look like? The damage of nonviolent crimes. Vicarious liability. What is life like in federal prison? What does this mean for the future of nonviolent crimes, especially those that use new technologies like bitcoin and the dark web?…

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Ep. 65: This Episode is Unforgettable 57:22

6 years ago57:22

57:22

Is memory reliable? Has technology changed how we remember? What is the purpose of memory? How do you want to be remembered? All this and more in this episode about memory.

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Ep. 64: Beyond the Event 1:00:28

6 years ago1:00:28

1:00:28

Ray and Steph recorded this week without Luis, but he’ll be back next week! In this episode about events, Ray and Steph discuss some memorable events and try to determine what defines an event. Does an event have to have a purpose, a focus? Hackathons, VR, Facebook Live. Event logs in computing. Event as initiation. Burning man. An unplanned event. In this episode, we wax philosophical to analyze how culture has shaped events (and how events have shaped culture). Commercial: Escape the Event.…

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Ep. 63: The Truth Will Set You Free 46:47

6 years ago46:47

46:47

In this episode we define truth and we compare truth vs. reality. Then, we talk about the role of data in truth-seeking, and ask, will the truth set us free? Is ignorance bliss? What does it mean to be a truth seeker? The responsibility of truth, painful truths, perceptions of truth, truth vs. belief, truth in religion and science. What is the value of truth? Do you challenge truth? Uncomfortable truths. Avoiding the truth. Also, enjoy our commercial: the Truthify App.…

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Ep. 62: A Lie By Any Other Name 50:13

6 years ago50:13

50:13

In this episode we start with some stories about famous liars. Then we talk about types of lies. We discuss pathological liars, influence, the dating world, and employment. Commercial: Lie Detector Siren. Are we lying more? Social media, justification, blockchain’s impact, why and when we lie, social pressure.…

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Ep. 61: Digital Afterlife 50:45

6 years ago50:45

50:45

What happens—or could happen—to our data after we die? Listen to Ray, Luis, and Steph talk about the possibilities.

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Ep. 60: Meditation and Prayer 50:22

6 years ago50:22

50:22

In this episode, we talk about forms of meditation and prayer. We discuss topics such as Tai Chi, taking the time to think, running as meditation, Ray's temple visit, the role of silence, the rhythms of our bodies, chanting, ASMR, breathing, singing, flying, and slowing down. Also, joining us during the commercial for a "moment of ohm."…

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Ep. 59: Pay Attention to This! 52:09

7 years ago52:09