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Ep 190: Bridging the digital-physical divide in letters and parcels

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Manage episode 256909450 series 2068608
Content provided by Ian Kerr and Postal Hub Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Kerr and Postal Hub Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery:

  • How Informed Delivery works
  • National census - a digital experience
  • Sending the US census, and the role of the postal service
  • Informed Delivery’s role in the process
  • The ultimate omni-channel marketing campaign
  • Conducting elections by mail
  • The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted
  • Unboxing videos, upselling opportunities, and the future of Informed Delivery
  continue reading

344 episodes

Artwork
iconShare
 
Manage episode 256909450 series 2068608
Content provided by Ian Kerr and Postal Hub Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Kerr and Postal Hub Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery:

  • How Informed Delivery works
  • National census - a digital experience
  • Sending the US census, and the role of the postal service
  • Informed Delivery’s role in the process
  • The ultimate omni-channel marketing campaign
  • Conducting elections by mail
  • The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted
  • Unboxing videos, upselling opportunities, and the future of Informed Delivery
  continue reading

344 episodes

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