A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Ep 312: Next-gen mail measurement with JICmail and Kantar
MP3•Episode home
Manage episode 371204379 series 2068608
Content provided by Ian Kerr and Postal Hub Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Kerr and Postal Hub Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:
- Creating the mail equivalent of TV audience measurement
- Demonstrating the value of mail, including business mail
- JICMail's background and ownership
- Helping marketers understand audience data for mail
- Making data accessible and easy-to-use
- Advertisers and agencies need data to include mail in campaigns
- Direct mail's perception challenges
- How some digital channels take credit for conversions
- How mail behaviours are measured
- Preserving direct mail revenues
- How mail engagement metrics compare to other channels
- Mail's life in the home
- Purchase behaviour initiated by mail across age groups
- Growing interaction with mail
- How can "attention" be measured?
- Using video analytics to measure mail engagement
- Why should posts care about direct mail?
- Unlocking new capabilities of mail
- Making mail use effective and habitual
348 episodes
MP3•Episode home
Manage episode 371204379 series 2068608
Content provided by Ian Kerr and Postal Hub Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Kerr and Postal Hub Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:
- Creating the mail equivalent of TV audience measurement
- Demonstrating the value of mail, including business mail
- JICMail's background and ownership
- Helping marketers understand audience data for mail
- Making data accessible and easy-to-use
- Advertisers and agencies need data to include mail in campaigns
- Direct mail's perception challenges
- How some digital channels take credit for conversions
- How mail behaviours are measured
- Preserving direct mail revenues
- How mail engagement metrics compare to other channels
- Mail's life in the home
- Purchase behaviour initiated by mail across age groups
- Growing interaction with mail
- How can "attention" be measured?
- Using video analytics to measure mail engagement
- Why should posts care about direct mail?
- Unlocking new capabilities of mail
- Making mail use effective and habitual
348 episodes
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