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Jocelyn Tse, The Full Feast; Parts 1-3
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Top-down to Bottom-up; this full feast episode cover all 3 parts of our conversation with strategist Jocelyn Tse. Through the lens of a career that has spanned the big creative agency world in China and Hong Kong, and most recently as the founder of the independent collective MMSN, we get Joceyln's take on:
- How both an outside-in and human-centred approach has brought her success
- Creativity in a Chinese context, and how it differs from Western markets
- The rise of the collective agency model
-How China's digital explosion demands a bottom-up, more granular approach to strategy, but why it shouldn't be mistaken for 'tactical'
- Brand 'mega collaborations': why the hype is real, but the value to brands needs to be questioned...
Plus her flavour of the month (Perfect Diary), the bullshit of creative awards and how Jocelyn has learned to embrace mistakes.
www.potluckpodcast.asia/
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