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Future-proof your brand: How to win at branded search through time & change | PPC Town Hall 84
Manage episode 390866825 series 3243972
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Watch the video version here: https://youtu.be/bhPJbkUKEcY
Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search. Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms. - So how can your brand crack the code of branded search? - How can you continue winning even when your brand messaging evolves with time? - And with search generative experience on Google, how can your brand continue to stay on top? In this episode, I spoke to Jason Barnard, a top name in the world of branded search to discuss all that. Even though this episode isn’t directly about paid search, it’s still important for any marketer trying to grow their business through search. I hope you enjoy this conversation :) Our speaker: - Jason Barnard, Kalicube Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Visit Jason's website: https://jasonbarnard.com/ Visit Kalicube: https://kalicube.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com
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