Best Frederick Vallaeys Podcasts (2024)

1
26 - Frederick Vallaeys - From Google to Optmyzr Navigating the Complex World of Ad Tech 53:24

24d ago53:24

53:24

For full show notes, links to the resources discussed in this episode head to http://www.bdwjb.com/26 In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future. Join us as we delve into Fred's fascinating journey and i…

1
How Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95 46:31

22d ago46:31

46:31

Watch the video podcast here: https://youtu.be/xa3jH8M_j88 I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. …

1
24 - Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric 44:43

1M ago44:43

44:43

In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies. We discuss the : - Subjectivity of "cheap" in marketing - The impact of AI in Google Ads - The challenges in data tracking and understanding the value of …

1
22 - Exploring Bad Business Choices and SEO Insights with Ash Nallawalla 53:29

2M ago53:29

53:29

Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing…

1
20 - Emanuel Cinca - How One Huge Gamble on a Newsletter Ignited a Digital Empire 36:36

2M ago36:36

36:36

Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher. Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers. We dive deep into the…

1
How Search Generative Experience Could Change How You Run Google Ads | PPC Town Hall 94 35:43

2M ago35:43

35:43

Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries direc…

1
18 - Anton Shulke From War to Web - A Journey of Survival and Influence 37:42

2M ago37:42

37:42

Anton Shulke is an inspiration. He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee. Since then he has moved on to many countries. He is also fantastic at creating influencer communities. So enjoy this discussion with Anton on Bad Decisi…

1
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93 38:10

2M ago38:10

38:10

Watch the video podcast ->YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective…

1
16 - Purna Virji Reveals Digital Marketing Missteps that Made Her a Star 37:03

2M ago37:03

37:03

Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing. In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity. We'll get a …

1
14 - From SEO Missteps to PPC Triumphs - Navah Hopkins Unveils Her Bad Decisions 48:55

2M ago48:55

48:55

In this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins. Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women. We unpack the i…

1
13 - Unlucky For Some 6:33

3M ago6:33

6:33

A soul searching episode with a back story to the early 90's, some really bad decisions and how tossing a coin can help you arrive at the right decision. Short episode with some profound and personal content for you to listen to, hop you enjoy it and learn. One small ask - would you please subscribe to the show and leave me a rating - it goes a lon…

1
How to Run High-Performing LinkedIn Ads for B2B | PPC Town Hall 92 48:29

3M ago48:29

48:29

Watch the video version -> YouTube: https://www.youtube.com/watch?v=1v725t35QuA LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/ If you’re into B2B advertising, you just cannot ignore LinkedIn Ads.But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are di…

1
12 - Mistakes in Marketing Ashley Segura Confesses Biggest Content Marketing Blunders 38:53

3M ago38:53

38:53

This week's guest is Ashley Segura, the co-founder of Content Yum. We take a deep dive into content marketing, SEO, and the evolving role AI is playing today. Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation. We discuss the competition posed by AI-generated content and its impact on SEO and …

1
11 - Not My First Rodeo 7:18

3M ago7:18

7:18

It's been a tough few months since I launched the podcast. Partly because I was travelling and hadn't worked out how to keep the cadence of publishing going and also because just having podcast guests puts pressure on schedules. Solo episodes, like this one, are much easier to make. I can talk directly to you and share my thoughts and feelings, as …

1
10 - Dave Roth - Confessions of Digital Marketing Missteps 44:49

3M ago44:49

44:49

In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer. Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com Learn about Dave's early involvement in "that sear…

1
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91 1:01:29

3M ago1:01:29

1:01:29

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan.The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of que…

1
9 - Leaving Money On The Table 4:37

3M ago4:37

4:37

Thought I would jazz things up a bit and add in an extra "episode" with a short aha moment or tip while we work on pulling together the guest interviews for Wednesdays. This particular aha moment is about the Amazon Associates program and how members of the program can stop leaving money on the table when they post their content on YouTube, Instagr…

1
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90 48:35

4M ago48:35

48:35

Video podcast: https://youtube.com/live/o009-VTUppU I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.And this episode was one of those conversations.I…

1
8 - Steve Krull - How Missteps in SEO Catapulted His Career to New Heights 44:06

4M ago44:06

44:06

Today we're diving into the intersection of bad decisions, digital marketing, and the power of connections with the CEO of Be Found Online, Steve Krull. Steve's journey from exploiting a business's website weaknesses to becoming an SEO expert unfolds a tale of liberation and the birth of his agency Be Found Online (or BFO as it is better known). We…

1
What’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89 59:42

4M ago59:42

59:42

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts 2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success. While that’s on one side, there are continuing developments in ad automation and generative AI on the other side. Considering both of them, here’s a question: h…

1
7 - Jim Banks - Reflections of a Podcaster 6 Episodes In 27:16

4M ago27:16

27:16

So, having interviewed 6 people and being away from my studio I thought I would try something different for this weeks episode of Bad Decisions with Jim Banks. I thought it would be good to walk and talk, so listen to me walk around the 5.5 kilometer (3 miles) of the Yas Marina Abu Dhabi Grand Prix track and share with you my thoughts on setting up…

1
6 - Unlock Success: Tim Ash Reveals the Biggest Blunders in Digital Strategy 41:13

4M ago41:13

41:13

This is episode number 6, and joining me today is my old friend and insightful thinker, Tim Ash. Tim is well-known for his pioneering work in digital marketing, particularly in conversion rate optimization. But lately, he's turned his expertise towards a broader horizon, focusing his energy on the intersections of leadership, public speaking, and t…

1
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88 36:34

5M ago36:34

36:34

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too.It also negatively affects your Quality Score, which means you end up paying more for e…

1
5 - Alita Harvey-Rodriguez - Mistakes to Millions: Alita's Guide to Transforming Marketing Mishaps into Major Wins 34:08

5M ago34:08

34:08

Welcome back to another episode of "Bad Decisions with Jim Banks" – the podcast where we delve into the minds of digital marketing leaders making waves and learn from their experiences and, occasionally, their bad decisions. Today, in Episode 5, we're joined by Alita Harvey-Rodriguez, founder and managing director of MI Academy. Alita is a powerhou…

1
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87 46:03

5M ago46:03

46:03

Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits. And neglecting them can hit you with some costly mistakes. In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketin…

1
4- Nathan Huppatz - Surviving the E-Commerce Rollercoaster: Tales from the Costume Business 30:38

5M ago30:38

30:38

In this episode, we have a lively discussion with Nathan Huppatz, an experienced professional in the digital marketing and e-commerce space. Join us as we delve into Nathan's journey, from his early fascination with the Internet in the 90s to his ventures in e-commerce, including creating a successful costume business. Stay tuned to hear about the …

1
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86 46:03

6M ago46:03

46:03

Watch the video version here: https://youtube.com/live/NrcpbnHouPk 2024 is the year when the cookie finally crumbles.Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users.Of course, the real advertisers know that the solution to all this is to invest in your own first-party data.And that’s wh…

1
3 - Vin McCauley - From Avocado Overload to Legal Blender Battles: The Perishable Puzzles of a DTC Maverick 49:10

6M ago49:10

49:10

Today, we're going to unpack a whole spectrum of topics with Vin. Brace yourselves for insights on new ventures, chat about the weighty role of high-quality content in marketing, and touch upon the use of AI tools, like ContentX powered by Chat GPT, to generate SEO-friendly content. We'll also dip into the story of our near-miss trip to Boston righ…

1
2 - Jason Barnard - How a Billion-Pageview Dream Survived Digital Marketing Disasters 45:21

6M ago45:21

45:21

Welcome back to another episode of "Bad Decisions with Jim Banks". Today, in episode two, we have an exceptional guest, Jason Barnard, also known as the Brand SERPs Guy and easily recognizable in his signature red shirt. I'm your host, Jim Banks, and together we'll dive into the intricacies of written processes, the crucial balance of freedom and s…

1
1 - Jon Loomer - Unleashed Potential: How Getting Laid Off Catapulted Him to Marketing Stardom 46:58

6M ago46:58

46:58

Welcome to the first episode of "Bad Decisions with Jim Banks," where we dive into the serendipitous journeys of brilliant minds in business and marketing, and learn from the good, the bad, and the sometimes lucky twists of fate that propel us forward. Today, I'm joined by the one and only Jon Loomer, the man who turned an accidental detour into a …

1
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85 53:29

6M ago53:29

53:29

Watch the video version: https://youtu.be/wD1J6A6Sctw When you think back on 2023 in PPC, how will you remember it?For me, this is the year we’ve seen incredible advancements in AI.While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, …

1
Welcome to Bad Decisions with Jim Banks 1:33

6M ago1:33

1:33

By Bad Decisions with Jim Banks

1
Future-proof your brand: How to win at branded search through time & change | PPC Town Hall 84 39:07

7M ago39:07

39:07

Watch the video version here: https://youtu.be/bhPJbkUKEcY Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search.Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, an…

1
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83 40:57

7M ago40:57

40:57

Watch the video episode here: https://youtu.be/8x-GT43-45w A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few.After watching the event and playing aroun…

1
[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1 35:03

8M ago35:03

35:03

Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8 In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client.You will learn:- Why they decided to use value-based bidding- Success with value-based …

1
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82 34:17

8M ago34:17

34:17

Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads.Compared to last year, we’ve seen a big shift in how advertiser…

1
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81 32:31

9M ago32:31

32:31

Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business.The agency f…

1
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80 49:01

9M ago49:01

49:01

Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened.So with the launch of GPT 4 and the added functionality of plugins, …

1
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79 43:53

10M ago43:53

43:53

Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges.So how does it change things? What about campaign tracking? And how should you adapt?To learn more…

1
How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78 39:42

10M ago39:42

39:42

Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year.So where do you start? How can you prepare your camp…

1
How to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77 53:43

11M ago53:43

53:43

Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service. You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns? In this episode of PPC Town Hall, I spoke to Cory Hen…

1
Introducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC Automation 1:33

1y ago1:33

1:33

Modern PPC management relies on automation by ad engines like Google which is not in your control.But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results.That's what our new video podcast, Automation Layering Mas…

1
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS] 45:52

1y ago45:52

45:52

Watch the video podcast here: https://youtu.be/Jahb9IvMX9c In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns. Follow Kirk on Twitter: https://twitte…

1
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76 56:37

1y ago56:37

56:37

Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8 From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023.This time I'll be joined by a panel of PPC experts: Navah Hopkins…

1
Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75 1:03:15

1y ago1:03:15

1:03:15

Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching.But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it.In this episode of PPC T…

1
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74 45:31

1y ago45:31

45:31

Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14 We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (you can watch it here)One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later t…

1
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73 42:53

1y ago42:53

42:53

Analyzing performance is PIVOTal in PPC. And Anthony Excels at that. Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance. Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and …

1
How to stand out as a marketer in this age of A.I. and privacy? | PPC Town Hall 72 1:08:25

1+ y ago1:08:25

1:08:25

Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing. We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain fut…

1
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71 51:13

1+ y ago51:13

51:13

Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns. Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process. In this episode of PPC Tow…

1
How to collect and use first-party data to win in a cookieless future | PPC Town Hall 70 52:12

1+ y ago52:12

52:12

Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again. But it will happen and first-party data will be the way forward. Aside from that reason, collecting first-party data also ensures that you’re - complying with privacy regul…

Podcasts Worth a Listen

Frederick Vallaeys Podcasts

Podcasts Worth a Listen

Quick Reference Guide