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How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76

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Manage episode 364320724 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8

From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023. This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses. In this episode, we’re going to: - Look back at all the GML 2023 updates - Help you figure out the adjustments you can make to grow your business and - Answer your questions Our speakers: - Navah Hopkins, Optmyzr - Cory Henke, Variable Media - Mike Ryan, Smarter Ecommerce ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com#ppc #googleads #optmyzr #adtech #digitalmarketing

  continue reading

101 episodes

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iconShare
 
Manage episode 364320724 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8

From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023. This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses. In this episode, we’re going to: - Look back at all the GML 2023 updates - Help you figure out the adjustments you can make to grow your business and - Answer your questions Our speakers: - Navah Hopkins, Optmyzr - Cory Henke, Variable Media - Mike Ryan, Smarter Ecommerce ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com#ppc #googleads #optmyzr #adtech #digitalmarketing

  continue reading

101 episodes

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