))
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71
Manage episode 358850463 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q
From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns.
Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process.
In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk, two PPC experts and practitioners in the industry to understand what they’ve learned from running Performance Max campaigns for a full year.
They’re going to cover a wide range of topics from structuring asset groups to attribution and negative keywords in Performance Max.
Tune in to learn:
- Performance Max lessons for ecommerce from Q4 of 2022
- How to structure asset groups
- Tips for lead-gen campaigns
and much more
Our panelists:
- Menachem Ani, JXT Group
- Andrew Lolk, SavvyRevenue
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #googleads #performancemax #optmyzr #adtech #digitalmarketing
100 episodes
Share
