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How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78
Manage episode 375668030 series 3243972
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Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE
We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year. So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us? In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out. Tune in to learn how to: - Prepare your Performance Max campaigns for Q4 - Implement seasonality bid adjustments, data exclusions, etc. - Use historical data for product discounts Our speaker: - Marcel Smal, Roots Network ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #optmyzr #adtech #digitalmarketing
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