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Google Ads: Primary & Secondary Goal Strategy
Manage episode 420246972 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal markers. No specific action is requested from the viewers, but the information provided will help them optimize their conversions via KPIs.
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