Best Founder Of YRV Dynamics Podcasts (2024)

1
Google Keyword Planner Mastery 10:11

7h ago10:11

10:11

Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and cl…

1
Stop Using Max Clicks 21:56

7h ago21:56

21:56

In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectivenes…

1
Master Google Shopping Campaigns Fast 15:50

8h ago15:50

15:50

In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Addi…

1
Secrets to Creating Google Phone Call Ads 22:28

8h ago22:28

22:28

In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamic…

1
Creator to Entrepreneur: Jaden Camacho-White's Digital Renaissance Journey 30:00

5h ago30:00

30:00

Interview with YouTube Creator: Jaden Camacho-White His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators. He heads the YouTube channel JC Dubs, whic…

1
Josh Sanabria, CEO of GoArchitect: Architectural Planning for the Future with Tech 30:29

30d ago30:29

30:29

Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnershi…

1
Mastering Google Demand Gen Campaigns 18:29

14d ago18:29

18:29

Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookali…

1
Are You a PPC Amateur or Professional? 15:46

14d ago15:46

15:46

Yousaf discusses the importance of mentorship and professional development in PPC (pay-per-click) advertising in this conversation. He emphasizes that passing certification exams is just the beginning and that practical experience and ongoing learning are crucial for success. He encourages listeners to join his WhatsApp group for support and advice…

1
Google Ads: Add to Cart Abandonment Remarketing 10:46

1M ago10:46

10:46

Add to Cart abandonment is when a user adds products to their cart but doesn't complete the purchase. This often happens when users are already logged in to the site. Mobile devices have the highest rate of cart abandonment, while desktop has the lowest. Guest checkout is recommended to capture sales from users who don't want to be tracked or remar…

1
Meta Blueprint: Year 1 16:36

21d ago16:36

16:36

The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, tes…

1
Join Our PPC WhatApp Group & Campaign Learning Discussion 14:42

25d ago14:42

14:42

Yousaf Yunes highlights the significance of mentorship and education in the PPC industry. He introduced a WhatsApp PPC group formed with YRV Dynamics, providing a safe space for friends to learn and ask PPC questions. Facilitated by Yousaf, this group offers direct access to his expertise. He stresses the importance of certification and mastering P…

1
Interview with Ashia Murphy: Founder and SEO of Designers Tech, SEO and Content Specialists 29:30

2M ago29:30

29:30

Asia Murphy, a web developer and SEO specialist, shares her journey in digital marketing and how she expanded her services. She started with blogging and became an editor for multiple publications. She then became an SEO technical writer, writing 1500-word articles within 24 hours. Asia realized the importance of web development and coding, which l…

1
Subscriber Requested: High Ticket Items & tROAS 11:56

2M ago11:56

11:56

In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. …

1
Top Google Ads Skills You Need in 2025 17:47

2M ago17:47

17:47

In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising in the Google Ads space. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive as a Google Ads buyer in 2025. I also touch on the need to analyze conversion tracking, optimize landing pages, and c…

1
Medium Blogging Platform for Small Business 20:17

2M ago20:17

20:17

In this video, I explore the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories, and share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn m…

1
Google Marketing Live Conference Updates 13:26

2M ago13:26

13:26

In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creat…

1
Mastering UTMs for Better Results in Google Ads 10:22

2M ago10:22

10:22

In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectivel…

1
Google Ads: Primary & Secondary Goal Strategy 18:22

2M ago18:22

18:22

In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal marke…

1
'How to Scale Your Business' Podcast Appearance 28:32

2M ago28:32

28:32

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid c…

1
Open AI Search Engine Announcement 16:04

3M ago16:04

16:04

In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to…

1
Founder and CEO of Guided PPC: Santosh Kumar. His Journey and POV on the PPC Industry 42:14

3M ago42:14

42:14

In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of cli…

1
PPC Updates: X-TV News and the Tik Tok Ban Update 13:11

3M ago13:11

13:11

I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, C…

1
Subscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google Ads 17:56

3M ago17:56

17:56

In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTi…

1
PPC Industry Updates: Low Performing Ad Groups, Google Organic Carousels and Display Partner Transparency 9:05

5M ago9:05

9:05

Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Part…

1
PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads 12:22

5M ago12:22

12:22

In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV adve…

1
Google reveals AI tools for ad content customization: Gemini Update 12:06

6M ago12:06

12:06

In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google. In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI projec…

1
Unlocking the Secrets of Google Ads' Smart Bidding Strategies 17:36

6M ago17:36

17:36

In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain…

1
YouTube's Big Updates for 2024: What You Need to Know 13:27

6M ago13:27

13:27

In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform's growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-…

1
META Blueprint: You Passed, Now What??!! 16:30

6M ago16:30

16:30

In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I…

1
Google Smart Campaigns Demystified 10:32

6M ago10:32

10:32

In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited…

1
PPC Industry Updates 2024 9:30

6M ago9:30

9:30

In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Br…

1
Mastering Google Ads Conversion Tracking 13:05

6M ago13:05

13:05

An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion…

1
Mastering Smart Bidding💰: Boost Your Google Ads Success 15:36

6M ago15:36

15:36

In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. S…

1
Supercharge Your Search Engine Marketing: Mastering Match Case & Negative Keywords 16:36

6M ago16:36

16:36

In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and …

1
Unleash the Power of Responsive Search Ads 20:23

7M ago20:23

20:23

Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to opt…

1
Boost Your Google Ads Success: Mastering Quality Score 21:13

7M ago21:13

21:13

In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the i…

1
Discover the Secret to Geo-Targeting with Google Ads 12:42

7M ago12:42

12:42

Discover how location targeting in Google ads works: Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads. Stream this podcast to understand better: "Nearby" option Use of exclusions within Google and geo-location targeting. This also includes excluding in Search. Presence and Presence or Interest Radius and "Pinning" Unders…

1
Interview: Boosting Client Deliveries and Winning Pitches (vlog form) 23:18

7M ago23:18

23:18

A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics: The actual YouTube video can be found here Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS. Client-Centric Approach: Understand client problems for tailored solutions Visual Communication: Mastering data visualizations for effective c…

1
Mastering the Meta Blueprint Exam: Ultimate Study Guide 11:21

7M ago11:21

11:21

Mastering the Meta Blueprint Exam: What is considered passing Start early, roughly one month prior Learn from the Practice tests Retake until you earn a 100% score Take the planning exam soon after passing the buying test Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam: YouTube Medium Yousaf Yunes, spearhea…

1
Unlock Success: Why You Should be Meta Blueprint Certified 22:21

7M ago22:21

22:21

Why You Should Be Meta Blueprint Certified What is Meta Blueprint How can it help people in various PPC situations: agencies, small businesses, and contractors Advantages No disadvantages Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified: YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its …

1
Avoiding Scam PPC Agencies and Contractors 20:58

7M ago20:58

20:58

As a client, the following are steps you can take to vet and avoid scam PPC agencies & contractors: Best places to find a good PPC agency/ contractor Vet buyer certifications and credentials Access to key leadership/ buyers that are in-platforms Access to AI and tech integrations Case studies and examples of work PPC agency can adapt and help with …

1
Winning PPC Strategies for eCommerce Campaigns 23:50

7M ago23:50

23:50

Winning PPC strategies for eCommerce campaigns. Made for both clients and buyers. Drive compelling ROAS on your PPC Campaigns: Examination of the Smart Funnel Strategy Product specific Leverage RET and CRM data Creative by smart funnel phase Capitalize on seasons and key sales periods Use AI and tech within your PPC mix Follow our detailed discussi…

1
Level Up Your Google Ads Strategy with Advanced Audience Building 12:46

7M ago12:46

12:46

Advanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences: Advanced Audience Building. Google Ads tutorial on the following: Custom Intent Audiences: In Market, life event, affinity, demo Affinity: Psycho-Behavioral Demo Remarketing List PMAX optimization Follow our detailed discussi…

1
Google Ads: The Ultimate Guide to Boost Your Business 13:54

7M ago13:54

13:54

This episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors: Know your customer profile Upload your CRM data Where are you in your marketing lifecycle Use data-driven decision-making Improve your Google shopping listing/ads Use high-quality cre…

1
Tips and Tricks to Scale Your Google Ads 18:00

7M ago18:00

18:00

To get the most from your Google ads, keep in mind: Objective classification is not mandatory Bidding tips Understand bidding options Negative keywords Event Workflow Brand vs. Non-Brand Extend your learning; click the link below to dive deeper into Advanced Tactics for Elevating Your Google Ads Campaigns. YouTube Video Medium Article Yousaf Yunes,…

1
Being Meta Blueprint Certified will Change Your Life 17:09

7M ago17:09

17:09

Expect changes in your life once you get META Blueprint certified: Once I dedicated myself to learning and passing both META Blueprint certifications (planning and buying), big changes happened for the better. Your skillsets will sharpen whether you work at a big agency or a PPC contractor. It makes imposter syndrome disappear All my staff at YRV D…

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Founder Of YRV Dynamics Podcasts

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