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Mastering Smart Bidding💰: Boost Your Google Ads Success
Manage episode 397027626 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.
- Introduction
- Understanding Smart Bidding
- Real time auction
- Machine learning
- Learning Phase
- SKAG vs. STAG Setup
- Learning and Optimization
- Portfolio Campaigns
- Cost per Acquisition
- Promotions and Targeting
- Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.
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